Company OverviewKLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us. Digital Marketing Specialist We are looking for an experienced Digital Marketing Specialist to join our Global Communications and Brand team. As the Digital Marketing Specialist, you will manage the implementation and maintenance of our external website and provide data analysis to ensure the effectiveness of digital marketing strategies. This hands-on role will support KLA’s overall digital marketing strategy through research, analysis, and focus on driving growth, increasing awareness and engagement. What your job will look likeYou will serve as a lead coordinator for technical issues, errors, and updates on all web platforms. Working directly with contracted web vendors alongside the Manager, you will identify problems, find solutions, submit service tickets, discuss assistance needed, and monitor progress. Applying strong technical marketing skills you will act as a consultant for marketing in all things digital! Succeeding in your role:Support stakeholders by troubleshooting issues and managing escalations with internal and external support teams.Measure and report all digital marketing campaigns’ performance and assess against goals (ROI and KPIs).Collaborate with internal stakeholders to deliver against service level agreements (SLAs) for various web requests.Support the Digital Content Editor in a technical capacity and train comms staff in updating website material as needed.Work directly with business owners and stakeholders to manage and maintain web content while maintaining organization branding, visual requirements, and digital best practices.Audit and update existing digital properties as necessary.Drive localization integration, metrics, operation needs, and end-to-end localization processes. Qualifications:Experience with creating and publishing content on enterprise-level web platformsStrong familiarity with core front end technologies is a plus: HTML, JavaScript, CSS, and familiarity with server-side scripting principles and system architectureHands-on experience with website content management systemsFamiliarity with website analytics and toolsExperience in search engine marketing and paid advertisingExperience in localization and/or translation automation platformsEmail marketing and marketing automation experienceThorough understanding of digital concepts and best practicesExcellent communication skills, both written and verbalProven experience (2+ years) as Digital Marketing Specialist or similar role Do these attributes describe you? If so, we’d love for you to consider joining KLA.Good organizational and time-management skillsSelf-starter with initiative and attention to detailAble to manage and prioritize multiple projects and meet tight deadlinesThrive in a fast-paced environment, respond to customer needs quickly and eff
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