What is Digital Marketing? A Step-by-Step Guide

The number of people using the internet is increasing, and it’s going to continue to go up. In fact, currently, there are about  worldwide who are surfing the web actively; that’s 59% of the global population. This is why it’s imperative for businesses of all sizes to understand digital marketing. With this in mind, let’s walk through the fundamentals of digital marketing—what it is, why you should use it, how it works for all businesses, and which elements make up the perfect digital marketing campaign. 

What is Digital Marketing 

Simply put,  encompasses all forms of marketing that are facilitated through digital channels. This includes things like: 

In other words, if you’re communicating with your customers through a technological device, you’re participating in digital marketing. Although it certainly includes elements like content marketing, pay-per-click (PPC) ads, and social media presence, there’s more to it than that. 

Why You Should Use Digital Marketing 

People are on their electronic devices every day, which is why you need to meet them where you know they’ll already be. As an example, Americans spend around  on their devices each day. That’s a whole lot of time you could be targeting the right audiences if you had a digital marketing strategy in place. 

By incorporating processes that speak to your customers with the technology they have in their hands, you’re more likely to get attention, gain qualified leads, and set your brand up for success. But, how do you get there? 

How Digital Marketing Works for All Businesses 

Digital marketing is a multifaceted industry, which includes seven main categories: 

If you’re feeling overwhelmed with your digital marketing strategy, reach out to an agency that can help you navigate the process. With trained experts by your side, you’ll soon be generating more qualified leads and enjoying a boost in revenue, reputation, and brand awareness.