With more companies shifting their business online, there has never been a greater demand for digital marketers.
In this guide, I will go through some of the most popular online marketing jobs you can get with a digital marketing degree.
For each job you’ll learn:
Popular Digital Marketing Jobs
1. SEO Specialist
An SEO specialist is an individual with extensive SEO knowledge that works to increase a website’s search engine rankings.
An SEO specialist may also be referred to as an SEO expert, SEO professional, or SEO consultant.
Because to success in today’s hyper-competitive online business environment, companies need someone who can design and execute an SEO strategy to increase organic exposure for the business.
Here are some of the skills and responsibilities required from an SEO specialist:
How much do SEO specialists make?
How much you can make as an SEO specialist will depend on your location, experience, and whether you are a freelancer or a full-time employee.
The average salary of an SEO specialist in the United States is around $64K per year.
What is the typical career path of an SEO specialist?
The typical career path of an SEO specialist is the following:
How to become an SEO Specialist
The first step to is to gain a comprehensive understanding of .
It is also essential to understand the true purpose of SEO. On the surface, it may seem like nothing more than using specific keywords and gaining backlinks — but in reality, SEO is much more than that.
The real purpose of SEO is to provide users with a great on-page experience that is an exact match to what they are looking for when performing a search.
An SEO specialist must therefore and know how to optimize pages and content for both users and search engines.
Because search engines constantly change their algorithms, SEO specialists need to be on top of all updates so that they can adjust their campaigns accordingly.
You can further your development by following an . Many courses will provide a certificate upon completion which you can use to validate your skills to potential employers or clients.
Another effective way to demonstrate your SEO skills is to start a website or SEO blog where you can put what you have learned into practice.
Resources to Become an SEO Specialist
2. Digital Marketing Specialist
A is a professional with a wide range of marketing skills. They are responsible for managing a website’s online promotion, making use of a variety of .
A digital marketing specialist is different from other roles on this list in that they need to be an expert in more than one area and have a more comprehensive understanding of how digital marketing works.
Some of the skills and responsibilities required of a digital marketing specialist:
Job Advice
If you don’t have a digital marketing certification or prior working experience in the industry, you can start with an . Once you gain the necessary skills you can then pursue any of the job types explained in this guide.
How much do digital marketing specialists make?
How much you can make as a digital marketing specialist will depend on your location and experience level.
The for specialists in the United States ranges between $40K and $60K per year.
What is the typical career path of a Digital Marketing Specialist?
The typical career path of a digital marketing specialist is the following:
How to become a digital marketing specialist
To become a digital marketing specialist, you must first learn and how it works.
This means you’ll need to know the ins and outs of each digital marketing channel and how to use each channel as part of a holistic marketing strategy.
The most important digital marketing channels you’ll need to understand are:
Once you begin to gain a broad knowledge of the important marketing channels, the next step is to master SEO.
SEO is essential to many areas of digital marketing including website, content, and affiliate marketing.
The next step is to master PPC advertising. As a digital marketing specialist, much of your time will be spent managing PPC campaigns so you need to learn how to create and optimize different types of campaigns on various platforms.
After you build your PPC skills, you need to master:
A digital marketing specialist also needs to develop strong time management skills as their role involves working on multiple projects at once while also overseeing other team members.
Resources to Become a Digital Marketing Specialist
3. Digital Marketing Manager
are responsible for designing and executing online marketing strategies to promote a brand, products, or services across the various digital marketing channels. Digital marketing managers also handle supervising other members of the digital marketing team.
Like a digital marketing specialist, this role requires knowledge of all the areas of digital marketing, not just a single discipline.
Along with creating the strategies for the main marketing channels, a digital marketing manager is responsible for:
How much do digital marketing managers make?
The average annual salary for digital marketing managers in the United States is $77K.
Like other roles, this amount will vary based on location and experience. Digital marketing managers with a proven record of driving results are more likely to earn more.
What is the typical career path of a Digital Marketing Manager?
The typical career path of a digital marketing manager is:
How to become a digital marketing manager
The process to become a digital marketing manager is similar to that of a digital marketing specialist.
You first want to gain a broad knowledge of the primary digital marketing channels and how each one works.
You then want to become an SEO expert to learn everything you can about SEO. A good place to start is by creating your own website.
Next, you want to become a PPC ads expert so that you can structure and execute successful advertising campaigns.
You also need to understand how the different social media platforms work. Once you understand the most important platform you can master content and email marketing.
Monitoring and reporting are a crucial part of a digital marketing manager’s job responsibilities so you will need to master tools like Google Analytics.
Once you master these skills, you can get a position as a digital marketing specialist where you will gain the experience necessary to move into the manager position.
Resources to Become a Digital Marketing Manager
4. Facebook Ads Expert
A Facebook ads expert is responsible for helping businesses optimize their advertising efforts on Facebook.
Facebook ads can be challenging for businesses without much experience as there are a variety of different factors that will influence a campaign’s success.
A Facebook ads expert uses their extensive knowledge of the Facebook advertising platform to help businesses improve their campaign structure, ad creation, and audience targeting. This leads to more effective campaigns and a higher return on ad spend (ROAS).
Some of the responsibilities and skills that are required of a Facebook ads expert include:
How much do Facebook ads experts make?
The average salary for a Facebook ads expert is $54K per year.
Facebook ads experts with a proven record of driving higher ROAS are likely to earn more.
What is the typical career path of a Facebook Ads Expert?
A Facebook ads expert is considered a PPC specialist and thus the career path is the same.
How to become a Facebook ads expert
If you want to become a Facebook ads expert you need to know everything about Facebook advertising and be able to apply this knowledge to real-life scenarios.
A Facebook ads course is a great starting place for building your knowledge and skills.
With the , you will find everything you need to go from beginner to Facebook expert including:
Once you learn everything you can about Facebook advertising, you need to put this knowledge to use to develop real-world skills and build a track record of success.
You can create a website detailing your services and keep a record of all the clients you have worked with and the results you were able to provide them.
Resources to Become a Facebook Ads Expert
5. Content Marketing Specialist
A is responsible for creating content for content marketing campaigns. This can involve planning, writing, editing, and promoting content.
Content marketing specialists work closely with the SEO and digital marketing specialists to ensure that all content is aligned with the overall digital marketing strategy.
Some of the skills that are needed to become a content marketing specialist include:
How much do content marketing specialists make?
The average salary of a content marketing specialist is $84K per year. Along with location and experience, this amount will vary based on the specifics of the role.
For example, some content specialists focus primarily on writing while others have a more strategic managerial role.
What is the typical career path of a content marketing specialist?
The typical career path of a content manager is:
How to become a content marketing specialist
To become a content marketing specialist, you first need to understand what content marketing is and how it works.
Content marketing is a continuous process that involves and producing different types of content to match their needs at different stages of the sales funnel.
Once you learn the basics of content marketing, you want to improve your writing skills.
Content marketing will involve quite a bit of writing so you need the ability to write engaging and useful content that solves your audience’s needs.
Next, you need to master the keyword process to be able to find high-value content ideas for your business.
You can hone both your writing and by starting your own blog. You can also use your blog to showcase your ability to potential employers and clients.
As a content marketing specialist, your role will involve using a variety of different tools including keyword research tools, analytics platforms, and content management systems.
You’ll have to learn your way around all these solutions to be able to use them effectively.
Resources to Become a Content Marketing Specialist
6. Social Media Manager
Social media managers are responsible for managing a brand’s social media channels to improve the business’ online presence and attract new customers.
Some of the responsibilities and tasks performed by a social media manager include:
How much do social media managers make?
The average annual salary for a social media manager is $65K.
What is the typical career path of a social media manager?
The typical career path of a social media manager is:
How to become a social media manager
The first step to is to learn about social media marketing and how the different social media platforms work.
Each platform has a different audience base and will require different tactics to be successful.
You’ll have to develop the ability to manage both organic outreach and paid advertising campaigns.
The best way to do this is to build your own social media presence. Cultivating a strong social media presence is also an effective tool for finding new clients.
You can use the work you do on your own accounts to showcase your skills and prowess.
Before you begin managing your clients’ social media pages, you’ll need to create your business accounts on the major social platforms.
This will give you the ability to manage multiple client accounts from a single place.
Social media managers need managerial skills just as much as social media skills. It is important to develop your ability to communicate with your team and clients.
You also need to learn how to manage your time effectively to be able to oversee multiple projects at once.
Resources to Become a Social Media Manager
7. eCommerce Specialist
An handles building and executing a business’ eCommerce marketing strategy.
Some of the day-to-day responsibilities of an eCommerce specialist include:
How much do eCommerce specialists make?
The average eCommerce specialist makes $58K per year. Naturally, this amount will vary based on your location and experience.
What is the typical career path of an eCommerce specialist?
The typical career path of an eCommerce specialist is:
How to become an eCommerce specialist
The first step to becoming an eCommerce specialist is to learn the ins and outs of eCommerce. The best way to do this is to follow a comprehensive .
Next, you want to learn how eCommerce SEO works. You’ll need to understand how on-page, off-page, and technical factors affect a website’s rankings and how to apply this knowledge to build successful SEO strategies.
An eCommerce specialist also needs to know their way around the most popular eCommerce platforms including:
Shopify – A beginner-friendly platform designed to help companies launch and manage their online business with ease.
BigCommerce – A dedicated eCommerce platform similar to Shopify. It is a little less beginner-friendly but offers just as many (if not more) features.
WooCommerce – This is an open-source platform that runs on the WordPress CMS. It offers unlimited customization and control but requires a bit of technical know-how to maximize its potential.
Amazon – The megalithic eCommerce marketplace can be a very effective sales channel for third-party sellers. eCommerce specialists must know how to optimize their product listings for Amazon’s search algorithm and how to run successful sponsored ad campaigns.
Once you learn your way around the backend of an eCommerce website, you’ll need to master running pay-per-click advertising campaigns on platforms like Google and Bing.
These ads are highly effective for eCommerce businesses because the customer is already part of the way through the purchasing funnel when making a search so they have a higher chance of converting into a sale.
As an eCommerce specialist, it’s important to know how to structure a campaign, what keywords to target, and how to optimize your ad placements and bids.
After you learn how to run ad campaigns, you’ll need to master content and email marketing for eCommerce stores.
You can then look for an entry-level eCommerce specialist job where you can put your knowledge and skills to use.
Resources to Become an eCommerce Specialist
8. SEO Copywriter
An SEO copywriter creates website copy designed to rank well in search engines and influence a reader to perform a specific action.
Some of the types of copy an SEO copywriter creates includes:
Headlines – Headlines can make or break the success of a web page. Consumers today are flooded with content everywhere they go. An SEO copywriter needs the ability to write headlines that are compelling and engaging to get visitors to click through to read the content.
Meta descriptions – Like headlines, meta descriptions play a big role in getting searchers to click-through to your website. These descriptions sit beneath the title of ranking search results and can only fit a certain number of characters before being truncated.
Landing pages – The copy on a landing page is critical to getting visitors to sign up to an email list or complete a purchase. SEO copywriters need to be able to write concise copy that leads to conversions.
How much do SEO copywriters make?
The average salary for an SEO copywriter is $58K per year.
What is the typical career path of a copywriter?
The typical career path of a copywriter (in general) is:
How to become an SEO copywriter
The first step to becoming an SEO copywriter is to master the art of copywriting.
Writing copy, whether it’s designed to sell, or to get someone to subscribe to an email list, requires a unique set of writing skills.
There are plenty of that you can take to learn copywriting and the basics of SEO.
Once you’ve learned copywriting, you’ll want to create your own website where you can further enhance your copywriting skills and showcase your abilities to clients or recruiters.
Resources to Become an SEO Copywriter
9. Email Marketing Specialist
An email marketing specialist is responsible for designing and managing a business’ email marketing strategy from start to finish.
New digital channels continue to emerge but email remains one of the most effective marketing mediums for all kinds of businesses.
With an effective email marketing specialist, a business can earn a higher return from email marketing than any other ad campaign.
Some of the tasks performed by an email marketing specialist include:
How much do email marketing specialists make?
The average salary for an email marketing specialist is $66K per year.
What is the typical career path of an Email Marketing Specialist?
The typical career path of an email marketing specialist is:
How to become an email marketing specialist
Before you can become an email marketing specialist, you must first learn
The quickest way to do this is to follow a course like the .
The course breaks down the fundamentals of email marketing, explains why it’s important, and shows how to get started with the most essential email marketing tasks.
Once you understand how email marketing works, you want to learn how to design effective emails.
A good starting point is to sign up for a popular email marketing solution to start designing emails for different stages of the sales funnel.
You can also use the solution to familiarize yourself with the technologies that will be used to build and manage campaigns.
An email marketing specialist is responsible for monitoring and optimizing campaigns so you’ll need to understand the most important email marketing metrics and how to use different analytics platforms.
Resources to Become an Email Marketing Specialist
There is a wide variety of jobs you get with a digital marketing degree or prior experience.
The digital marketing jobs with the highest demand right now are:
SEO Specialist – Performs a variety of SEO tasks to increase a website’s search engine rankings. The average annual salary of $64K
Digital Marketing Specialist – Marketers with a diverse skill set that is responsible for managing a website’s online promotion across various digital channels. The average annual salary of $60K
Digital Marketing Manager – Designs and executes online marketing strategies to promote a brand, products, or services across the various digital marketing channels. The average annual salary of $77K
Facebook Ads Expert – Creates, monitors, and tweaks a business’ Facebook advertising campaigns to yield maximum results. The average annual salary of $54K.
Content Marketing Specialist – Plans, writes, edits, and promotes content designed for each stage of the business’ sales funnel. The average annual salary of $84K.
Social Media Manager – Manages a brand’s social media channels to improve the business’ online presence and attract new customers. The average annual salary of $65K
eCommerce Specialist – Handles designing and executing a business’ eCommerce marketing strategy. The average annual salary of $58K.
SEO Copywriter – Writes website copy designed to rank in search engines and increase conversions. The average annual salary of $58K.
Email Marketing Specialist – Designs and manages a business’ email marketing strategy from start to finish. The average annual salary of $66K.
To get any of these positions you’ll need to learn the ins and outs of that particular discipline. The best way to do this is to:
After you develop the necessary skills you can land an entry-level position and begin your career in digital marketing!
*Career Paths extracted using .
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