Starting or running a business comes with multiple hats – CEO, Sales, Customer Services, Finance, and more. It can often feel daunting to enter the digital marketing waters without a guide. Our navigators help business like yours reach their marketing goals through strategizing and executing various marketing tactics. But why hire a digital marketing agency instead of doing it yourself? We’ve identified reasons it could be in your best interest to work with an agency instead of hiring an internal marketing team. Let’s dive in.
Ever-changing Industry and Practices
While Google and YouTube can get you pretty far in the digital marketing world, truly understanding the changing industry and predicting upcoming trends can be difficult and not as easy as business owners may think. Working with an agency gives you the opportunity to have access to tools and technology that on your own might break the bank. Agencies like ours utilize the best tools, based on experience and research, to be the most efficient with your marketing efforts. Hiring an agency is investing in their team’s expertise along with their software and tools.
Unique Solutions
Agencies are able to provide solutions for reaching your business goals through multi-industry experience. Often times becoming focused on one industry and type of business can give you tunnel-vision. We are able to see solutions from outside the normal industry box and analyze if cross-industry strategies might bring you the best results. While employees are working in your business office (or remote yet involved in your culture) every single day, it can be concerning to hand over marketing to an agency that doesn’t eat, sleep and breathe your industry. That’s why it is important to find the RIGHT agency for your business – one that takes the time to dive deep into industry research and ask questions of you and peers who are experts in the industry. At Magnetic North, we take pride in doing our due diligence to understand your business and consider ourselves an extension of your team.
Access to Multiple Experts (and Combined Years of Experience)
Many companies cannot afford to hire specialists in-house: content writer, SEO specialist, designer, developer, PPC gurus, the list goes on. Choosing to work with a firm gets you access to a wide range of skillsets, experience, and more hours for given marketing activities. Especially when it comes to creating an effective marketing strategy and plan, agencies can provide better insight into what works, what doesn’t work and how to get from point A to point B. Not only are we the strategists but also the executors, analyzing data, designing campaigns, and more.
P.S. It is crucial to choose a digital agency that reports data that matters. There are hundreds of metrics to look at for website performance, paid media metrics, etc. that are all fluff. Evaluate your agencies in contention to make sure they will provide quality reports to you that actually matter for meeting your business goals. Hot tip: one of our core values is transparency – and to our core we believe in showing you honest data, both good and bad.
SAVE TIME
Depending on the size of your company, it can save you a lot of time (and money) to outsource your marketing. Especially for smaller businesses who have yet to hire anyone for an internal marketing role, outsourcing can be on of the best moves for your business. Gain immediate years of experience, out-of-the-box solutions, and access to platforms that would otherwise be too expensive.
So, why hire a digital marketing agency? Connect with us and we will show you how our navigators can bring your through the murky digital waters to reach your summit.
project manager
Faith graduated from the University of Sioux Falls in 2018 with a Business Administration and Marketing degree. Her passion for creativity has driven her to explore interior design and teaching before finding her niche in digital marketing. She is passionate about meshing creativity and technology to develop campaign strategies and building websites. Faith has experience delivering WordPress and Magento website projects and is considered the expert on the team in content creation/writing. In her free time, Faith enjoys watching sports, spending time outdoors, and playing with her dog, Thor.
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