Wiha Tools USA Appoints Jeffrey Kemnitz as Manager, Ecommerce & Digital Marketing – Wiha Tools Blog

MONTICELLO, MN – 04/11/2021 

Wiha Tools announced today the hiring of Jeffrey Kemnitz as Manager, eCommerce & Digital Marketing. Jeffery brings 15 years of experience in the online digital space and joins Wiha from Sika Designs, a Danish furniture company. He is responsible for leading the digital and eCommerce initiatives for Wiha’s North, Central, and South American business.


Over the past decade, Jeffrey has done everything from managing explosive growth at a pure-play eCommerce company to leading sales and marketing for a non-profit travel company.

Jeffrey’s extensive leadership experience in driving customer-centered digital transformations for Sika Design will help accelerate the Wiha Tools digital-first mindset. Jeffrey plans to increase the company’s presence on the digital shelf and improve customer satisfaction online.

Everyone within the company is excited to welcome Jeffrey to Wiha Tools, as he has a proven track record of strategic planning and consistent delivery of results.

“I am excited to have Jeffrey join Wiha Tools. He has vast experience developing and marketing a wide variety of brands and products across multiple online platforms, “said Jay Lusignan, Marketing Director. “That experience combined with his ambition to provide an increased customer satisfaction across multiple pre-existing and new channels online will allow us an opportunity to introduce more people to Wiha Tools and to continue leading and innovating.”

Jeffery commented, “Wiha has premium products with a loyal following, which is a marketer’s dream. Our job on the eCommerce team is less about selling and more about making the brand’s digital experience seamless and meeting customers wherever they are online.” When asked what unique traits he will bring to the company Jeffrey responded, “A growth mindset, as I choose to view limitations as future opportunities for us to do better as a company serving our customers.”

Lastly, Jeffery was asked to provide his favorite quote and he replied with the following,

“There are three types of people in this world: those who make things happen, those who watch things happen, and those who wonder what happened.”

Then he added a final remark that he believes, “Wiha customers and employees fall into the make-things-happen bucket!”.

About Wiha Tools 

Founded in 1939, Wiha has become a leading global manufacturer of hand tools and solutions for professional tradespeople and industrial markets. Currently, over 1,400 Wiha employees manufacture and market award-winning Wiha premium tools. A host of awards underline that Wiha has set the standard in functionality, design, and quality.

Willi Hahn Corporation USA dba Wiha Tools is a wholly-owned subsidiary of Wiha Werkzeuge Gmbh Schonach, Germany.

Wiha Tools USA is the largest Wiha subsidiary, offering over 3,500 products from our Monticello, Minnesota-based North American Headquarters. Wiha USA services North, Central, and South America.

With over 80 years of manufacturing experience, Wiha has become a world leader in producing premium quality German hand tools focusing on application-driven design, engineered specifically for professional tradespeople.

Wiha’s commitment is to premium quality, innovation, and unparalleled customer service. As a TOP 100 most innovative medium-sized German enterprise, the family-owned company received the Manufacturing Excellence Award (MX Award) as the best German SME (Small Medium Enterprise). Wiha is the first-hand tool manufacturer in the world to receive the internationally recognized AGR (Aktion Gesunder Rücken) seal of approval.  Wiha’s innovative approach offers real added value and user benefits in increased efficiency and everyday work functionality. www.wihatools.com

Media Contact 
Wiha Tools USA 
Willi Hahn Corporation 
1348 Dundas Circle 
Monticello, MN 55362 

Media Relations: [email protected] 

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