all right guys well i’m super pumped for this
interview this has been a long time coming we’ve been going back and forth for i feel like weeks
and this guy has been traveling all over the world just having too much fun because his agency’s
absolutely crushing it um so Kerolous first of all thanks man for jumping on and if you don’t
mind take like 30 seconds and give a quick rundown give a little background of who you are what you
do and then we’ll roll into things you’re more than welcome it’s been it’s an absolute pleasure
being here so my name is Kerolous and i basically run a real estate marketing agency so i help real
estate agents essentially make more sales and more commissions uh i mainly use um goal
of high level as my uh i don’t know if you guys have heard of it but i’ll go high
level as um my mentor sort of go out there and give them the result that they want that’s
awesome man so so you got you got a real estate marketing agency leveraging
go high level and you’re growing it you’re just telling me um because i think you
started was it a year has it been a year yet yeah it’s been um just over a year now yeah yeah
just over because i remember it was probably about this time last year we got connected and
you’re just telling me you’ve got over 60 clients and on top of that you know you’ve been traveling
quite a bit while still managing the client still getting this thing going and so you’re you’re
absolutely crushing so i’m super excited to dive in on a lot of stuff and one question i i just got
to have you answer right here from the very get-go because i get asked this question all the
time like emails youtube comments and all that and it sounds like you have a bit of an accent
and so people always ask is does this method actually work outside of the united states
so firsthand where do you live does it work give us a little quick uh feedback on that of
course so i’m actually from the united kingdom um and hence the accent and i actually had the same
question before i even purchased the program so i joined i like does this work and i found a bunch
of people in different places all around the world making it happen i was like i know what if
it could work for them it worked for me so i really took take action which is what i think
is the most important thing is actually taking action so many people are just um consume
content without doing anything and they think they’re moving forward but they’re not uh but if
you actually do take action which is what i did um you see incredible results and i’m so thankful
and glad i took action and it definitely does work in the united kingdom and i’m still
targeting clients in the us and i’m in the uk and i’m currently traveling everywhere
so um it’s it’s it’s the dream business model i love it man so are most are most of your clients
in the us or do you have clients in the uk as well i have both so some clients in the uk but
the majority of my farmers are from the us okay cool man just before i think i think a
lot of them also um like the british accent so anyway long story short guys anyone watching or
listening it works even if you’re outside the u.s if you still want to target clients in the u.s
when you’re you don’t live in the us or if you want to target clients in your home country this
same model will work anywhere right um so care let’s get give a quick rundown of how you actually
got into the digital marketing world like take us back i don’t know if was it a year ago tell us
kind of how you stumbled across this whole method and got got into it good question so i it was
actually like over a year ago it was like two two and a bit years ago and i i purchased every
uh course that i thought could bring me success um and i i went into some courses thinking i’d get
massive success uh i spent thousands and thousands of dollars and i ended up just like being so
far in debt and it was so hard to get out there i initially started like with the traditional
agency model uh agency model where um you try out the client two three grand a month the idea is
you try to find two three grand a month and you’re providing results um month after month um but then
it turns out it’s it’s not as easy as it sounds uh to do that model targeting thousands a month
um and then constantly having the stress of delivering results and that it was just such
a balloon we kept going around like chasing my own tail um until i obviously stumbled across what
you show and what you saw i thought it was another i’m gonna be honest i thought it was just another
course i thought i was consuming a lot of your content beforehand and i thought you know what if
his organic content is this good well i can’t even imagine like what’s inside like so i decided
to take uh take action and jump in and i’m so glad i did because it is exactly what i’ve been
wanting which is to get clients great results not have to do much work at all and not have to like
constantly and worry month after month whether they’re seeing like they’re seeing good
results um isn’t quite going to leave me and if the client does leave me it’s like
it’s not a massive deal because if i was charging thousands and the client left me then
i’ll be out thousands right but because with this new business model i’m charging like hundreds
not thousands so if you have like quite a lot of clients um and you lose one it’s not going
to make a dent you just put more into marketing get another client so it’s just it’s as simple
as that and it works it it’s proven to work and hundreds of people have done it outside of me
and i just think if it’s not broke don’t fix it love it man so you you’ve done some cool things
man because like not not everyone goes and um first of all not everyone goes and implements
a course once they buy it right a lot of people just like they buy it they get sold on the dream
and then they realize oh there’s work involved so you’ve actually done the work but then even like
going and growing to you know 60 clients like that’s like not something that every single person
does and so um i know you’ve done some cool unique methods as far as going out and getting clients
and we were talking about some of the stuff just a minute ago even um leveraging like texting and
stuff so one question um which you know before we get to that let’s jump back to how you you
actually went through and got your first client because that that’s always another big question
and then we’ll get into the whole texting strategy because i know a lot of people will probably be
very interested in how you’re going through and getting clients via text which uh you’re doing
it the legal way now which you were telling me it was illegal but you didn’t
realize that when you first started which is all good um but yeah tell us how you
got that first client what were you doing to get that first client what was what’d the offer look
like price point all that great um so initially i i went through the organic route so i was
organically outreaching two prospects and then it sort of like i realized that i am not the
best person to do that because i’m like super lazy and so i was reaching out to a few people and then
i was terrible at following up but i knew like i was jilled in me that consistency is key
and if i’m not consistent i’m on football all of this stuff then i’m just not gonna
see results so what i went and did is i went and found myself a virtual assistant and
that has been like my secret weapon because getting a virtual assistant to do all the tedious
things and by the way nothing is actually like what i realize now is nothing is actually hard
it’s just tedious right as long as you can put yeah as long as you can just do those tedious
little tasks um you’re bound to see results and so what she was doing is she went in she was
texting people on instagram she was texting people on facebook she was texting people on
linkedin um and it was like it was a message we ever heard that they actually wanted so um i can’t
remember what my very very first message was but i i’m pretty sure it was like it was nothing
special it was like my price point was 197 and initially i was reaching out to them saying
hey look we’re just we’re testing something brand new um would you like to be interested in beta
testing on a program or something along those lines it was a a very like simple text message
that people might overlook sometimes but sometimes the more simple they are the better and
the shorter the message the better because if it’s like i started off something massive
like paragraphs and i was seeing no response yeah and then like the more i shorten the message
the more the responses were coming in and so i got my first client through that we hopped on a quick
like zoom call um and i just i showed him like like the cool foundations of what it is i tried
not to talk about features too much just the benefits that they were going to see and so
they ended up moving forward and they were happy as anything and i still have that client
now and um it’s just it’s such a great like it’s a great feeling knowing that you’re
helping other people and um you’re like you’re truly adding value uh and you’re not in like the
business you’re not constantly like grasping and trying to get results month after month it’s all
self-managed from there so once they know how to use it and they’re familiar and they’re seeing
results it’s just the utility bill at the end of the day right yep so that’s what i went out
there i went and got myself a virtual assistant blasting out messages um my literally day
after day after day working eight hours way more than what i can do like you
cooked me on a computer for one hour and i am like um that’s it that’s me gone i’m ready
for bed but yeah she’s um she’s she’s a beast so that was the very first thing that
i did and i’m glad i did it because i think if i was doing it on my own i’ll just
i’ll be so further back than what i am now is she still working for you then he is she’s
still working for me that’s awesome for me she’s amazing like honestly like and she
does like everything to such a high standard like the things that i don’t know like i
don’t have to use excel to save my life so like just go to the show i’m like not
the most tech savvy person in the world and i’m able to run something like this but she
wouldn’t run it much better than i would like yeah where did you find did you find her just like on
upwork or something or what no no so initially i was looking at up work i found a few people but
they were they weren’t that great and i went to uh i owed something of philippines
uh i said it in the virtual a va virtual assistants in the philippines and
it was like a site full of virtual assistants uh people have to do a really high quality and you
could select and pick the one that basically suits your business and what you do most uh and she’s
like she’s really good like like say hours a day um really like excel like i told you but
she i just don’t have to use it and she went on it she organized everything uh like
even when it comes down to say your clients don’t know how to upload an excel and there’s not
going through for whatever reason on go high level and she’ll look into it and be like
obvious because this is wrong this is wrong she’ll do it for me which is brilliant that’s
awesome man that’s legit well okay so so that’s kind of how you went through got your first
client um walk us through this uh because this is a question i get all the time right like one
how do i get my first client and then the next is just like client acquisition people are always
questioning about client acquisition right because like as far as fulfillment goes like we’re relying
on heavily on the software fulfillment’s pretty easy um so walk us through like this this texting
model that you’re doing like the texting outreach and how you’re going through and pulling clients
in i like the texting idea because it’s a lot more personal personalized than like uh email even
and on top of that like your your text open rates and response rates are significantly higher than
pretty much any other type of messaging platform um so anyway yeah break down kind of what you’re
doing there and um how you’re going through and getting clients of course so initially like my
quality i was doing it all in the it was like not intentional at all but i went through it um i just
got a massive list and i uploaded it and i started like messaging like getting the software to
automatically message these people and then i like searched off later on now like the regulations
and stuff yeah i should definitely stop this did you did you actually get in trouble
for doing that no no i never got in trouble like and goes to show cause i sent out for like
3 000 people until i found out yeah so like um i sent it out and i didn’t get any trouble
at all but after finding out it was illegal obviously i went about it doing it
differently and that strategy is basically providing them with free value first which is
probably the most important thing you could do and if you’re thinking well what else do i give them
um go high level they already have content created for particular niches so for example you’re in
the real estate nation or a real estate agent they have content that have already been created
for real estate agents that are known to convert so all you would do you could do this one of two
ways you could either do this organically or using using paper methods and what you would do is you
target an audience with a free hook so saying hey um check out some free new content we’d love to
hear your thoughts that sounds very like so where are you putting where are you putting this free
hook out or like are you sending it to them in a text or you like putting in a facebook group or
what are you doing yeah so like okay so this way you would go i go to facebook groups or you can
message them on facebook instagram or linkedin uh you can literally just say hey look um we’re just
testing out some new content seeing some great results from it uh would you be interested in like
having a coffee for yourselves like downloading a copy for yourself and then they’re like yeah you
just get their information and then you’re legally allowed to send them a text message so then two
days after we’re like hey how are you finding the content so far um we’ve just seen some great
results from some of our clients testing out uh and they’ll reply back so yeah it’s really
good or yeah i haven’t got a chance to try it yeah whatever it might be but great and we actually
have uh something brand new that we’re testing out uh it’s actually a brand new real estate
celebrity program or whatever your hook is um would you be interested in checking it out
giving it like uh getting more information uh if i say yes great you move over to zoom pool or if
you have like a link or a funnel already created if you just go ahead and get more information
and buy the product um but i would recommend if you were starting out to actually like pop
in a call with them just so they like they see you and you can just very quickly show them like
you don’t even need to do a lot of selling like build a little bit better rapport on a zoom yeah
exactly yeah feel better and you don’t have to like if you if you don’t like talking to people
then i i understand because i am the same way i hate hopping on like like calls with like people
and trying to like get myself prepped um so i’m just not like the person like talk to people on
a date and like freeing up time as well like 100 like i understand that so if you’d rather a funnel
you could easily do that right so you could easily create a funnel with more information
maybe even like a video of yourself or even if it could be a video just be like uh just
a presentation going through what it does and how you could help them and the price is down
below um so that’s another way um of doing it and then obviously because you’re sending in about
text messages they are and they’ve downloaded your content and they’re more incentivized to them
reply to you and um go through that process and eventually become a client gotcha okay so
just kind of break this down making sure i’m understanding this correctly so what you do is
and i’m assuming you have your va do this is you reach out like facebook direct message and um in
there you’re sending them a link basically to a simple like landing page opt-in page is that right
it’s like so like offering that value so you’re you’re reaching out facebook direct message hey
we’ve got this free ad template or whatever it is here’s the link they go to the landing page right
is this am i yeah so they following right the landing page they put in their name phone email
so now they opted in with their phone number you legally can go and text them so now you’re
you’re going through probably delivering it via email whatever you promised and then two
days later you shoot him a text saying hey you know what did you think of the the free thing
i just gave you and then kind of leading that into a zoom call exactly and it’s going to be nice
because they’re going to think like so then it’s going to feel like you care because yeah if
i get a message saying hey look we just sent you out something like you just sent me out some free
stuff how was it like if someone someone sent me a pair of shoes and like hey how how old are the new
shoes like they’re amazing like thanks for asking um and then obviously like you’ve got that rapport
um you’ve got that trust factor there already so then the fact that they have to clink like click
on the link again is not something that they even even think about because they’ve got your content
they know you and they don’t think it’s spam they will click on it and check it out and if it’s
something that interests them then they’ll move over or move forward with you if that makes sense
no totally man that’s awesome so another way to do it is to run an ad and do the same thing yeah
more effective because you can reach more people yeah it means just a little bit more leverage
i mean if you got your va doing the outreach you probably it would probably be interesting
to see the difference of cost per lead of like va what you’re paying her hourly with the leads
coming in versus like running ads on facebook so that would be an interesting kind of metric to
look at so how much is she is she doing like all like the facebook direct message outreach and then
are you doing like the texting once like the two days later the follow-up text is going out or is
she doing all of that until they’re booking a zoom so great question so she does all of the outreach
like all of the outreach all of them follow up on facebook instagram and linkedin so um all
of the platforms she’s like on top of it all the time um with the she also has
access to the high level so the software um and then when i get a new like prospect she’ll
then go and go high level so check on any new or recent notifications she’ll reply to them through
go high level so she’s doing everything from high level to that yeah this question see she
just lets me know um and in terms of like the drip what i do is it goes through like it goes
to gold high level and she puts them on a campaign that will get sent in two days time so when
they come in and it gets like there’s a new lead she’ll obviously we’ve got the information
and she just puts that into like a campaign and go higher level and to disaster they will
send them the automated messages that will go out to all of the people that opted into like
their free email templates or content platforms whatever your free value is yeah so it’s like
super effective and a lot of it’s automated so it goes in and then the automated message will be
sent out two days later and then if they respond sorry sorry go for it that’s okay no no no okay
but if they if if they don’t respond obviously like so if i send them out say hey how’s the new
content um and they didn’t respond like two days later it will also send them out another message
saying hey i have this is this is jason right just making sure i’ve got the right plan so it’s
just like a little little follow-up little nudge typically respond to yeah and they typically
respond to the one after um and if they do respond then from there my va picks up dude that’s legit
man and then once you get them on the zoom call um what you kind of went through what you
were like offering right at the very beginning what what it’s like kind of the package what
does the offer look like what price point are you pricing it at uh once you get on that zoom
call so i’ve actually recently switched up to a because i’ve been talking to a lot of other state
agents and i realized a lot of them have one thing in common and they’ve won referrals right yeah
what my hair is now which is like working so well like it’s working really well is hey you’ve
got like the first ever referral text automation it’s just something you want
to try and they’re like referral textbooks what is this so they um they’re like yeah of
course they’re going in my price point is 197 what we’ll do is we’ll and i’m going to raise
this price soon to like 397 initially and then 197 a month but i just wanted to like test it just to
see how well it does yeah um so they’ll jump in for 197 and what you’re doing is a database free
activation for their list so you’re basically giving them you’re getting their list and you’re
putting it on like a campaign that i’ve got which is working so well like it’s just a reactivation
campaign uh that will be sent out to their list which is all legal and compliant because
it’s their list yeah um is that through text or email that you’re doing that text no email
i don’t even touch email it was just all text and they see incredible results from it and then
from that be like great now you’re seeing amazing results using like just on your own network
imagine what we could do if we switch on ads increase your database and keep running that
campaign to get you more referrals now i’m keeping it like stupid before i was like complicating
everything like are you going to get this this is this you’re going to do that like two things we’re
gonna get you more referrals and after we do that we’re gonna switch on ads and build your database
to keep getting you more referrals that is like and it’s such a powerhouse because i see that and
they’re like oh my god i’m getting more referrals to seeing amazing results the campaign’s working
and i tell them hey look i’ll set this up for you i’ve already created the automations so all i do
is i import well they give me their list i import it and once i’ve imported it i literally just
put it on the campaign make sure like everything like the writing is okay like their name is
automatically being populated so we test it and then we just launch the campaign and it
will send seven messages out seven message messages out an hour um seven messages out an
hour you said exactly you don’t get hit with spam or whatever no no no no so that that’s the that’s
the right message to be sending out which is seven messages which i have not seen any problems with
so far um so i sent seven messages out every hour and it will send to their list of contacts and
then once they do that they see like they get a lot of responses and i tell them hey look all
the responses you’re down it’s you down to self manager if you want us to self manage it it’s
more money um but if you want to self manage this and deal with all the responses yourself
then here’s how to do it you go on your mobile app you on the go you reply and turn these
conversations into into closing new opportunities and they’re usually super happy with that and
when they do go through their entire database and they get like referrals and stuff you
literally just say hey look we want to expand that we want to give you we want to give you a bigger
database and we could do that by running ads and we show them we give them again two options i
could either do it for them cost me more money or you can go through the course which you already
have going through how to set up facebook ads and stuff and then they’ll do that they’ll set it
up they’ll launch it they see great results they fill their database like it’s super easy for them
to do um and all of the setup was initially done on the initial onboarding so uh downloading the
mobile app all like the the stuff that might overwhelm them it’s all done for them initially
so they don’t have to worry about anything the only thing i tell them to do is to watch
their notifications this is your pipeline this is how to check your new messages just have to
move them from this section to this section that is literally it like i try not to cut and then
like every month or so i hit them with a new value add like hey do you know that like um you can now
automatically post on social media so you can say yourself a boat load of time and now i’m usually
super happy with like all of the additional stuff i just like slowly give it to them rather than
giving to them all that’s like one lump yeah dude that’s genius man i like that and so um i i love
i love the play where you’re like you’re starting out organically with referrals and then it’s like
you’re selling the bigger vision of like this is why you run ads right instead of like starting
with ads and they’re like i don’t know where it’s like okay you’re getting them referrals getting
that good those good warm contacts even and then it’s like okay here’s the bigger vision now
that was just like a little taste of what we can yeah a referral thing is never something i
hear anyone talk about it’s always we’ll get you more leads we’ll get you more leads we’ll do
this we’ll do and they hear it all the time but one thing they don’t hear is like it was two hooks
actually the first one would have become a real estate celebrity because they all love like social
media and like branding to them is everything so for them to be like famous in their areas and
everything um and the second thing is referrals like if they’re able to have a system to just get
them referrals they’re not gonna say no to that and that what makes it even better is hey you can
get your referrals without spending money on that and then once you get them in you they see the
results and be like okay hey look we’ve done it without spending money on us if you want to really
put this on steroids you could just like dump some money and add and you’ll see some incredible
results i love it dude yeah one one of the most overlooked hooks in the real estate space when it
comes to marketing is that personal branding play because everyone’s like focused on like i work
for this guy like re max or keller williams or whatever the company they work for where it’s
like most agents over the course their career will like be with one company jump to another jump
to another one and they don’t understand but once you like pitch it to them the idea of personal
branding and like making you the local celebrity and like blowing you up it doesn’t matter if
you’re with keller williams remax 20 whatever it is like you are the go-to person right so i
love that you kind of uh are really starting to attack that angle um well question though i i had
for you so on the the database reactivation um when you’re when you’re going through you’re
uploading your clients contacts their database what what does that first text look like what are
you saying and then if the person doesn’t respond do you keep dripping on that person or you
just kind of leave it as is because i could see like you know if there’s a real if if i
was a real estate agent you know i’d want to get like the referrals but i also probably want
to be like annoying my my friends and family if they’re in my database right so just curious
to know how how you’ve got that set up there of course um let me just put that up on my phone
a little bit just to show you exactly what it says okay are you ready to go for the
initial message is great stuff oh no no hey um hey amber or name it’s carlos from whatever
your brokerage name is i hope you’re having a blessed day do you know anyone looking for some
real estate and free real estate advice i know times are hard just to help out we received
some new market updates that i’d love to share no pressure either way and then this is right
underneath that sent from iphone just so it looks like it’s personal um okay yeah as
you were saying from for the follow-up um obviously you don’t wanna annoy them so all you
do if they don’t follow up in like two days is say by the way this is amber right just to make sure
i’ve got the right person forgot to mention but i’m also happy to gather together to put together
a list of custom off market homes reply stop if not sent from my iphone and it’s like very simple
and i’ve been like seeing like i’ll tell you what i’ll share my yeah you should have access i think i will just share this game tell me if you
can see the screen can you see the screen yep got it man this is one of my clients
accounts right just one of the accounts send them a message like say hi gary hayes and
sweetheart realty i’ll be having a blessed day you see some market updates i’d love to share
no pressure and i’m always changing this uh for once i’m working you can see like the amount of
messages that they are like getting like yes i’m free uh 11am thank you really appreciate like
your positive feedback is insane um and it goes just on and on um and obviously like from there
they self-manage so i only send them two messages i said the one message uh and i’ve recently i’m
editing this as well to make it even shorter um but i will send them two messages one message just
asking for free ready to say advice to the list and it’s a great thing as well because times are
hard um everyone’s going through a hard time so it really does look like you care for your clients
so when they send it out to their list regardless of whether whoever it may be it’s a message that
is working at the moment um and you’re not being too pushy or too selfish you’re just asking them
if they want any of your advice unless they don’t reply this is the only message they get sent out
and then that’s it they won’t message anymore and the best thing is is they could filter through
their lists so say they’ve got a list of just like so many people they don’t know who
the good ones are from the bad ones this way they could actually filter through they
could dnd all like the messages that are like the people that are responding badly the
people that are like not in the area not in the neighborhood have moved away whatever
it might be they could filter their list to the ones that are interested and only the
ones that are interested so they have a list of new solid contacts that are active which is
essentially what they want at the end of the day everyone probably watching this or even listening
has got to be slammed with massive value on this because this is a really cool technique and a
little bit different angle than a lot of what the real estate marketing agencies are doing right
now so appreciate you sharing that man uh that’s not a problem at all like i went through like
it’s so hard to try and find like a hook and an angle that work especially if you don’t
really know the niche uh which is why like after knuckling down and focusing on one niche
um because before i was like all over the place denominator here is me like the problem like the
reason why i can’t find clients and i’m really struggling with like switching every few seconds
yeah and so like you’re gonna go through a phase where like everything is like really exciting
everything’s really good um and then you’re gonna find out that it’s hard over here and you could
either switch niche which is what i was doing for the longest time or just like push past that tiny
little thing uh tiny little step and then you will see success it’s literally all like i said it none
of it is actually hard it’s just tedious as long as you could get through those little tedious
tasks on a day-to-day basis and be consistent like this i don’t see that any of any reason why
you shouldn’t get results love it man well man i i know it’s super late there so i don’t want
to keep you up any later than uh i’ve already kept you up so i appreciate you jumping on here
thanks for taking the time thanks for sharing the massive value man and keep crushing it pleasure
to be here thank you mom i appreciate it we’re uh if somebody wants to go through connect with
you do you do you have any place that you uh you’re kind of marking brand yourself or are
you saying like don’t reach out to me right now oh no of course you can reach out to me i’m
i’m like if you’ve reached me on facebook i’m probably most responsive on there um instagram
will get like quite a lot of spam like people like messaging me like hey we could grow
this we can check that like ignore all right man hey we’ll appreciate it again
thanks so much man for taking the time thank you
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