Technology is undeniably one of the things that the current generation is dependent on. Communication, research, and even recently, education are being done with the use of devices like cellphones and laptops, as well as the internet. Not only that, but social media platforms are also gaining fame. With the growing popularity of technology and social media, they are both being utilized by large corporations. Tech jobs are also now one of the most sought-after careers, especially with the benefit of being able to work remotely from home.
Digital Marketing is one of the sub-sectors of tech jobs as they involve using social media through technology. It refers to a broad range of technology and marketing strategies used to connect with customers online. Recently, multiple companies, even globally known corporations are marketing their products digitally, which shows the importance and growth of jobs online.
Are you interested in landing a job in the field of Digital Marketing yet unsure of what work you can go for? Here are the different jobs under digital marketing that you can apply for.
1. Digital Marketing Manager
Digital marketing managers are the people who are in charge of creating and executing plans to advertise the goods of a business or brand. For a person to be a digital marketing manager, they usually need to have five years or more of experience in a field related to digital marketing. Digital marketing managers are typically the ones who lead the digital marketing team of a company, so they must be skilled and have adequate knowledge in all sectors of a digital marketing team.
This career is a well-respected career in this field, and it also pays well with a salary ranging anywhere between $18,372 and $492,998 in the US each year. To be hired, you must make a digital marketing manager resume and a portfolio detailing your work experience.
2. Social Media Manager
Social media managers are charged with monitoring the digital presence of the company they work for by developing innovative and high-quality content ideas, knowing how to raise the company’s visibility, dealing with clients and offering excellent service, and analyzing specific information or data. They are one of the most crucial team members on a social media team. Just like digital marketing managers, a social media manager also has to lead their social media team and be an all-rounder when it comes to having skills in this industry.
This is another popular and well-paying job with an average salary of $53, 049 per year. Building a portfolio with your experiences and creating a social media resume are needed when applying for a job as a social media manager.
3. Data Analysts
Data analysts assist organizations in identifying the most effective material they may publish that will generate the most interaction. They can accomplish this through research, data analysis and interpretation, information evaluation, and other activities. Being a social media analyst also involves monitoring the engagement that the brand’s material receives. They analyze statistics from the engagements on the brand’s content, analyze the preferences of the audience, and find out how to increase traction.
Data analysts have an average salary of $69,317 per year in the US. If you are interested in this job, creating a data analyst resume is needed to be hired.
4. Search Engine Optimization Specialist
Search Engine Optimization Specialists are responsible for guaranteeing that search results are pertinent and consistent with user searches. They provide information analysis, evaluation, and interpretation in addition to making adjustments to enhance search result rankings. SEO Specialists develop mechanisms, methods, and strategies to boost website traffic and achieve a prominent position on search engine results pages.
This job has an average salary of $55,947 per year in the US. It is also one of the most sought jobs in the digital marketing field. If you are an aspiring SEO specialist, making a resume is one of the things you should consider. You can look at various SEO Resume Examples if you’re uncertain about how to create a resume.
5. Web Developer
Web developers are responsible for creating and maintaining websites. They can work independently, or be hired by and work for companies. They are assigned to making websites and guaranteeing their dependability and effectiveness. Many web developers are in charge of the website’s functionality in addition to making sure it is aesthetically pleasing and beginner-friendly to use.
The average salary of web developers per year is $77,200 in the US. Making a resume and portfolio of your experiences is crucial in applying for a job as a web developer.
Those are some career paths you can choose from that fall under the category of the digital marketing field. We hope that this provided you with some options that you will consider when finding a job. There are also other roles in this field that weren’t mentioned, yet they are also crucial and important jobs. Good luck as you explore a potential career in the digital marketing industry!
Sources:
Comparably. Digital Marketing Manager Salary. Retrieved from:
https://www.comparably.com/salaries/salaries-for-digital-marketing-manager
Payscale. Social Media Manager Salary. Retrieved from:
https://www.payscale.com/research/US/Job=Social_Media_Manager/Salary
Indeed. Data Analyst salary in the United States. Retrieved from:
https://www.indeed.com/career/data-analyst/salaries
Indeed. SEO Specialist salary in the United States. Retrieved from:
https://www.indeed.com/career/seo-specialist/salaries
Coursera. (2022). What Does a Web Developer Do (and How Do I Become One?). Retrieved from:
https://www.coursera.org/articles/web-developer
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