Digital Marketing – Shopify Community

Digital marketing involves marketing efforts that use electronic devices to deliver messages to target customers and measure results. Digital marketing can happen via your phone, computer, or tablet and can involve video, display ads, ads on social media, and more. Ultimately, digital marketing aims to move the customer along the marketing funnel and generate conversions.

Unlike traditional marketing, digital marketing is often a two-way conversation with target customers and allows marketers to easily measure their campaign results and adapt their strategy based on what worked and what didn’t. This “conversation” also builds better brand relationships and is a cost-effective way to reach many individuals all over the world.

Some digital marketing efforts include:

· Search engine optimization (SEO): Improving your website and use of keywords so that it is more visible on search engines.

· Search engine marketing (SEM): Paying so that your site appears in desired locations when customers search for related keywords.

· Email marketing: Developing email lists and specially curated messages via email. Can include newsletters, special promotions, and more.

· Content marketing: distributing useful, entertaining, and relevant content to customers.

· Social media marketing: Driving traffic, brand awareness, and conversions by engaging customers via social media platforms. These include Facebook, Instagram, Twitter, LinkedIn, YouTube, and more.

· Affiliate marketing: Way to gain money by promoting someone’s site.

· Native marketing: Creating content that does not feel like an ad. This can be in the form of a blog, article, or social media post that feels genuine. These ads must contain the “Sponsored” tag.

· More: Digital marketing is ever evolving and growing. As the present and future of marketing, marketers must be willing to learn continuously to remain at the top of their game

You can learn from Digital Academy 360. They offer complete theory & practical solutions for digital marketing along with this you will get placement assistance as well.