SEO: Why you should do it
By now, a lot of online marketers and company owner understand that SEO is a critical factor for driving website traffic. If your site and content aren’t correctly optimized, both for desktop and mobile users, you’ll have an extremely tough time drawing in traffic from natural search your site.
However, there are lots of advantages of SEO aside from increased traffic. Here are simply a few of those advantages:
1. Correct SEO not just suggests much better rankings, it suggests a much better user experience
There’s no question that user experience is now a substantial ranking aspect. The search engines wish to see a mobile-friendly style, excellent user signals (about time on website, low bounce rates, etc.) and great integration of relevant photos and videos. These elements are very important for supplying an excellent experience for your visitors too; simply put, by enhancing your site for SEO, you’re automatically also enhancing your user experience. And a terrific user experience indicates higher conversion rates, more trust, and increased brand commitment.
2. Organic search might account for as much of 64% of all website visits
A research study by Conductor of over 310 million website visits to 30 different websites revealed that natural search accounted for 64% of all web traffic. While other research study seems to indicate that social media has actually now overtaken search a little in regards to referrals, there’s no question that search stays a vital source of traffic for many businesses.
3. SEO leads tend to have greater close rates than outgoing leads
According to this article at Search Engine Journal, SEO leads lead to a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can’t verify the initial source of this fact, it would not amaze me if this were true; it makes good sense that searchers who are searching for specific products or services are most likely to purchase from businesses who they look for through search, rather than those who try to attract them using outgoing marketing techniques (i.e. cold leads).
4. Incoming marketing techniques (including SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their primary source of leads. This very same report found that amongst marketing experts, SEO had actually become the # 1 source of leads over the previous 6 month duration. One question to ask yourself is: if you’re not producing leads through search, who is capturing these important leads?
5. Ranking in local search straight causes increased gos to and sales
If you run a regional company, enhancing your website for local search is absolutely important. Increasingly more consumers are using regional search queries to determine regional companies and to discover locations, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile phone checked out a shop on that same day. These searches also resulted in higher sales: 18% of local mobile searches resulted in a sale within one day.
6. Marketers rank SEO as one of their most efficient digital marketing methods
According to the 2015 State of Marketing report, of the online marketers who are utilizing visit website SEO and SEM as part of their marketing strategy, 66% find it “very reliable or efficient”. Just 7% stated that their SEO efforts were “not extremely effective or not at all efficient”.
7. SEO results in increased trustworthiness for your brand
Ranking highly in the search results page signals to searchers that you’re a key player in your market. Alternatively, ranking on the 2nd or 3rd page may lead to unwanted assumptions: that you’re a brand-new service, that you’re not too understood or that you do not have the budget (and thus sales) to afford to increase your rankings.
8. SEO can be a less hands-on technique than other inbound techniques
Social media and email marketing are both highly effective channels for creating leads, however both need some degree of continuous effort. To remain leading of mind for your consumers and prospects, you have to be continually pushing out new material to your list and social media fans. Once a page is SEO-optimized, you can typically sit back, relax, and let it climb the rankings on its own benefit. This, obviously, largely depends upon specific factors such as the competitiveness of the keyword( s) you’re targeting, and the quality of the material on the page, among others. But in general, as soon as you lay the foundation of appropriate SEO-optimization for any given page, the majority of the hard work is currently done.
9. Being on the 2nd or 3rd page of the search results page methods practically no search visibility
Some company owner give up any official SEO efforts since they think that being in the search engine result (anywhere in the outcomes) is “good enough”. Nevertheless, research by Moz reveals that 71.33% of clicks happen on page among the search results. Properly enhancing your website and content are crucial to achieving leading rankings; and therefore any degree of search exposure.
10. The huge majority of customers research study products online prior to going to a shop
Research from GE Capital Retail Bank reveals that 81% of buyers research and compare items online before making a local purchase. Other research study puts this number as high as 94% for B2B buyers. Accomplishing very first page rankings for your business and items is important if you want customers who are actively locating your products to be able to find you.
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides – Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
1968 S. Coast Hwy #479
Laguna Beach CA 92651