Digital marketing in the MENA region is growing at a significantly quick pace. At the exact same time, digital marketing in a language besides English presents a significant difficulty. Many, if not all, of the main studies and information on the topic is developed in English, with less than 1 percent of online material readily available in Arabic.These are some
of the points that come to fore in Red Blue Blur Concepts (RBBi) research study ‘A strategy for success: Arabic digital marketing in MENA’.
“The previous years has seen a monumental increase in the variety of Arabic-speakers browsing the web. Egypt alone represents 20 percent of the online Arabic audience, while KSA holds 12 percent and the GCC countries together make up 22 percent,” mentioned Ammar Badr, Digital Marketing Expert at RBBi, adding, “With the ubiquity of smartphones, the majority of people now utilize online search engine to find exactly what they are trying to find, making it vital for companies to develop an efficient digital marketing campaign in Arabic.”
Findings reveal that being visible in customers’ native language on search and other discovery platforms is essential. Arabic is among the most widely spoken languages worldwide with a 41.7 percent internet penetration. Unlike the English and European markets, the variety of Arab speakers online is still young and developing.The content analysis
reveals that the Arabic language has unique requirements that have to be considered when utilized online. For instance, auto-translation tools must be avoided at all expenses because domain names, web server configurations, URL structure and more need translation only by a native Arabic speaker. Additionally, mediocre quality translation leads to high bounce rates, making it essential for native Arabic speakers to translate content. Areas have to be consisted of in between the coordination and the word so that online search engine consider this a new word.The report also highlighted the value of using the right words in
Arabic, which often have the same meaning. This affects the audience reach and website traffic. Words with Hamza have to be thoroughly considered in paid campaigns. Arabic speakers do not consist of Hamza when searching online, and this should be considered as well.The research study likewise exposed that services would make money from using an online Arabic spoken language like Arabizi
, specifically if dealing with a young audience.Language and cultural material method need to be a basic part of any digital marketing strategy. Premium content and SEO optimization provide a substantial choice for companies to do this efficiently and precisely to ensure that they target customers with relevant messages.