Cannes Lions Winner: Carrefour ‘Black Supermarket’ wins Creative Effectiveness | Netimperative – latest digital marketing news

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below… The challenge Carrefour stood up against an EU law that gives people just 3% of access to … [Read more…]