This is an expression that has been misunderstood by marketers and brands. Not all content is King, and it doesn’t mean that the more random content you create, the more attention your brand will receive. Creating random noise often, is far less effective than creating targeted and impactful noise at different times.
Content is King, only when content is strategically designed, crafted, and delivered for maximum reach or results. So, what separates good content from bad content? The answer, is that good content delivers on its objectives! If you are creating content just for the sake of creating content, then you have got it all wrong. Content needs to be meaningful, useful, and above all… serve a purpose.
This purpose is what we refer to as “media objectives”. When designing content, you need to make sure that it is designed in such a way, so that it fulfills one of the following objectives:
Note that when designing content or delivering content , it should never be at random. If you want to deliver specific messages and elevate your brand, content should strategically be designed to deliver on one of the above mentioned media objectives. Carefully constructed content, with intent and meaning, is more likely to reach the audiences and deliver on its purpose.
Thank you for taking the time to read this article. I hope you have found it meaningful and useful. All comments are appreciated so leave yours below…