Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building. Take a look at them and we are sure you will love going through them.
Whether you want to increase brand awareness or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages and bring more organic traffic to your website. A great SEO strategy is started by putting yourself in the user’s shoes and see if the content is valuable, the brand is trustworthy, and the website is easy to use. The primary goal of SEO is to get more organic traffic and more leads for your business. Read this post by Jacob Hurwith to know which SEO trends you can’t ignore.
Social Media Marketing
Want to know what free social media management tools the top industry pros can’t live without? Later is a social media scheduling tool that works with Instagram and some other social media apps. The best part about Later is that it’s free for up to 30 scheduled posts per month. TweetDeck is a free app that enables you to manage multiple Twitter accounts from a unified interface. Read this post by Kenneth Waldman to know more about free social media management tools to make your life easier.
According to a survey conducted by Statista, React Native was considered the most demanding cross-platform mobile framework globally used by the developers. Nowadays, the mobile app industry is regularly stealing the show. Since building a native app for each platform is a costly and time-consuming approach, this is where cross-platform development comes in handy. In this post, Adam talks about the significant benefits of using react native technology in social media apps.
Email marketing is essential to reach potential customers and drive new leads and sales. And since people spend most of their time on the internet, email marketing is a huge opportunity to reach those customers. The latest data shows around 3.9 billion email users globally, and 52% check their email every few hours. Also, 50% of consumers prefer communicating with brands via email. Read this post by Adam Robinson to know more about email marketing.
The popularity of gift card emails as corporate gifts is undeniable. You can deliver gift cards emails from your email address with a personal touch. This allows you to make a lasting impression by customizing the gift email and landing page with your brand, messages and images. Moreover, gift card newsletters can earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and raise revenue. This Nataly Birch post tells how you can improve your campaign with gift card emails.