It’s 2022 and Digital Marketing is the way of the future. The landscape has shifted since Digital Marketing first became a buzzword in 2013, with new channels emerging that didn’t exist before. With this blog post I will show you how Nottingham based businesses can use Digital Marketing to grow their business in 2022.
1 – SEO – Generate more traffic without paying for ads.
SEO is still a powerful tool in 2022 and local SEO is more important than ever. By optimising your website and business for local search, you can attract customers without paying for ads. In fact, according to recent studies, over 50% of all clicks go to the first three organic search results. So by ranking higher on Google, you can get more traffic to your website without spending a penny.
How do you optimise for local SEO? There are many ways, but some of the most important include adding your business to Google my Business, including keywords in your title tags and meta descriptions, and creating high-quality content that is relevant to your target audience.
2 – PPC – Advertise to customers in Nottingham straight away.
Advertising online has come a long way since Digital Marketing first become popular in 2013, with PPC being one of the most cost effective ways for businesses to generate leads or sales from day one. Pay per click advertising can be used on Google to target customers in Nottingham straight away. In fact, Google PPC is one of the most profitable marketing channels available and has a huge reach with over 80% of all internet users going on it every day.
PPC works by paying for adverts that appear at the top or right hand side of search engine results pages (SERPs). When a user clicks on your advert, they are taken to your website and you only pay when they do. So by targeting customers in Nottingham with PPC, you can get leads or sales from people who are already interested in what you have to offer.
3 – Google My Business Optimisation – How to rank high on Google for free.
As Digital Marketing becomes more competitive, ranking high for common keywords is harder than ever. In 2022 Google my Business Optimisation (GMBO) has become one of the most important aspects of Digital Marketing and if you want to rank in the map pack or on page one of SERPs then it is vital that your business gets GMBO right from the start.
Google my Business is a free tool that allows businesses to create a business listing on Google. When someone searches for your business on Google, your listing will appear as one of the top results, along with a map showing your location. By optimising your Google my Business profile and adding relevant keywords, you can improve your ranking and get more traffic from organic search.
Google my Business optimisation is becoming more and more important as Digital Marketing becomes increasingly competitive, so it’s vital that you get your GMBO strategy right in 2022.
4 – Social Ads – The most cost effective ad campaigns Nottingham businesses can run:
In 2022 social ads have become one of the best ways to reach your target audience. With over 80% of the world’s population using social media, it’s a great way to communicate with potential customers and promote your business.
There are many different types of social ads, but the most common are Facebook Ads and Twitter Ads. Facebook Ads allow businesses to target specific demographics, interests, and behaviours, while Twitter Ads allow businesses to reach a specific audience.
Social ads are one of the most cost effective Digital Marketing channels, with some studies showing that it can be as cheap as £0.01 – £0.03 per click and conversion (this does depend on who you are targeting)
If you want to generate leads or sales from Digital Marketing in 2022 then social advertising is where you should start.
5 – Sales Funnels – How to automate your entire digital marketing strategy:
In 2022 sales funnels have become one of the most important aspects of Digital Marketing, and if you want to be successful then you need to have a well-optimised funnel in place. A sales funnel is a process that takes potential customers through a series of steps, from being unaware of your product or service to becoming a paying customer.
There are many different types of sales funnel, but the most common is the ‘AIDA’ funnel. The AIDA funnel stands for Awareness, Interest, Desire, and Action and takes potential customers through these four stages in order to convert them into a customer.
By implementing a sales funnel in Digital Marketing, you can automate your entire Digital Marketing strategy and generate leads or customers from Digital channels without any manual effort.
Sales funnels are one of the most important aspects of Digital Marketing today, so if you’re looking to build an automated Digital marketing strategy then this is where you should start. By using the AIDA funnel in Digital Marketing, you can automate your Digital strategy and get more leads or sales from Digital channels without any manual effort.
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