Digital marketing
is vital for the growth of any type of business, but it is especially important
for the development of the travel & tourism industry. Digital marketing for the travel sector is a good method of
reaching the customers and making them aware of all the fancy destinations and
tours available to them.
Several factors listed here are the reason why travel marketing matters:
●
An increase in the number of internet users via various devices like smartphones, laptops, desktops, etc.
●
Digital marketing has a larger impact on
the average consumer.
● Possible to use many innovative techniques to get the message to the masses.
This article provides vital information on how digital marketing is useful to the travel industry and how one can develop appropriate strategies.
Vital insight to develop a strategy for
the travel industry
Here is a list of
techniques one can use to develop their digital marketing strategy for the travel industry:
● Know your Audience
It is vital that you understand the audience prior to making any strategy since there are many different types of travelers. It is highly unlikely that one strategy fits all hence, it is vital to develop your strategies depending on the audience you need to target. The key elements to any strategy depend on your demographic and type of target audience like couples, families, seniors, etc. Your strategies need to focus on several types of people and aim to improve brand awareness. Traveling is rarely an impulse decision hence the marketing strategy needs to consider several decision stages like inducing travel thought, planning, booking, and the travel experience.
● Social Media Presence
Promoting your travel packages on social media is one of the most effective marketing strategies. Social media has a profound impact since people tend to get inspired by visual promotion on popular social media platforms like Facebook, Instagram, Pinterest, and more.
● Maintain a good online reputation
There are several online portals with good information and reviews on places to travel and where to plan their travel. Thus, it is a good idea to maintain a good online reputation on such portals by encouraging your customers to provide feedback and dealing with any negative feedback you receive in the right manner.
● Design SEO Campaigns for multiple devices
Travelers tend to access information on travel sites from many different devices like desktops, laptops, and smartphones. Thus, it is important to target users on their mobile devices as well besides those on a laptop; especially since there is a rise in the number of smartphone users.
Important Statistics & Facts
The digital travel sales worldwide in 2018 was 564.87 Billion USD.
The growth of digital sales worldwide was 15.4% as the travel industry is concerned (in 2018).
The growth of hotel sales online in 2018 was 10.3% worldwide.
Benefits of a Good Strategy
Divwy Technologies is a digital marketing firm that understands the importance of Digital Marketing in the Travel Industry. We offer many different Digital Marketing packages to suit your requirements.
Listed here are
the top benefits of a good digital marketing strategy::
●
Increases brand visibility.
●
Develop a long-lasting relationship with
potential customers.
●
Help improve the recognition of your
brand and awareness too.
●
It helps generate relevant traffic to
your website or mobile app.
(Source: https://www.statista.com/topics/2704/online-travel-market/ )