Are you struggling with new leads? Are you struggling with hiring? In this article I’m going to dive into three important ways you can create a culture that people want to do business with and work for.
1. Be transparent in your process.
First off, how does your content look? Are you only putting out finished products for the world to see, or are you showing the process?
One thing I’ve learned along the way is that people like to see people. They want to work with people they can know, like and trust. If all you’re putting on social media or your website is completed projects, it doesn’t show a proven process of how you got from A to B.
2. Demonstrate employee morale
People are of course interested in what your completed project looks like, but more importantly, they want to know what it took to get there. How do your employees present themselves? Do they take special care in creating the intended outcome?
Be sure that you are walking the talk as well. It is almost detrimental to show your people if morale is low. How you get from point A to point B can be just as important as showing off your arrival at point B.
Not only will a communication of employee morale demonstrate to potential prospects who is working on your projects and what steps are being taken to get them done, it also allows new prospects to see how positive your company culture is. And as we all know right now, companies are struggling to find and keep good help.
3. Communicating Safety Measures
Today, safety is a foremost concern in the minds of many. What safety measures do you have in place to avoid potential hazards along the way? What kind of equipment is being used? Perhaps most importantly, how are you demonstrating the expertise your company should exude while completing your process?
By showing your process and what the behind-the-scenes looks like, you will attract employees as well as some who maybe aren’t looking for a job. Upon seeing your own business operations, some prospects might be inspired to observe: “Hey, the company I work for now doesn’t do things this way.” Or: “Wow, that’s worker-friendly. I wish the company I work for now did this.”
You can attract many new potential employees just by showing your culture, showing that you care about the process and the people and confidently broadcasting this.
Remaining Open To Change
You might say, “Well, Bill, if I show how we do everything behind the scenes, our competition might see our process and steal it.”
To that I say: “Good!”
As long as you don’t stick to that one process only and never grow, adapt or pivot, of course. It’s okay to lead from the front and by example—as long as you’re always in front.
Always try to stay one step ahead, if not more. Never reach a certain point and say you’re done. As business owners, we’re never done. The day you say you’re done or you’re maxxed out is the day you allow your competition to pull ahead. If you’re always setting the standards, always putting in more work than your competition, then there’s no way they can keep up—so long as you don’t take your foot off of the gas.
Document your process, show your people and show the care you put into your safety measures and products. Repeat this over and over again and you will not only stand out, but you will be setting the standard that will ultimately lead to more jobs locked down and higher-quality employees.
Be relentless.
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