In addition to Audience Insights, you can utilize data that’s unique to your business, product, or service to create Custom Audiences. These Custom Audiences can be built by uploading customer lists within the Snapchat Ads Manager. Uses of Custom Audiences include, but are not limited to:
Snapchat is budget-friendly, allowing for businesses of all sizes to advertise. Not only can you start with a budget that works for you, but Snapchat also offers free, in-platform creative support through Snap Publisher. The Snap Publisher tool allows you to create inspiring videos via a range of features, including:
Snapchat offers a range of ad formats, including:
Some of the announcements regarding advancements in AR tools that might catch your attention include:
So, if you aren’t already taking advantage of Snapchat’s robust feature offering and unique audience, now might be a perfect time. You can begin expanding your efforts and reaching new customers on Snapchat today – no matter what size brand you are!
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