OVERVIEW Our MBA in Digital Marketing, in collaboration with Imarticus Learning, is designed to meet the evolving needs of the modern marketing landscape. This program offers a unique blend of traditional marketing principles and cutting-edge digital strategies, underpinned by the academic and industry expertise of Imarticus Learning. Over the course of this program, students dive deep into topics such as SEO, SEM, digital analytics, social media marketing, and content strategy. Learn with Imarticus Learning has a repute for developing proprietary technology and advanced platform, intellectual property and an industry-defining learning delivery model across multi-disciplinary domains focussing on a thriving digital economy. Providing industry-specific advanced knowledge pertaining to digital marketing standards Professional certification programmes for successful progression as an expert professional Access to specialised information resources and repository Digital Mastery Begins Here MBA with Imarticus Learning This curriculum is thoughtfully designed to equip students with both the theoretical knowledge and practical skills needed to excel in the digital marketing world. Alongside core marketing courses, students also gain insights into emerging trends and technologies, preparing them to be agile and forward-thinking marketers. Program Structure Fundamentals of Digital Marketing Information Technology in Business Business Communication Skills-I Statistical Approach to Business Problems Economic Analysis for Business Accounting for Management People’s Behaviour in An Organisation Managing Marketing Operations Foreign Language I Value Added Course (VAC)) Content Marketing Research Methodology for Modern Business Creating and Retaining Motivated Work force Enhancing Productivity through Operations Management Creating An Entreprenurial Mindset Decision Science Applications in Business Challenges of Business Environment Business Communication Skills – II Value Added Course (VAC) Summer Internship Project Report Ethical Delima and Profitability Fundamentals of Web Design & Development Search Engine Optimization Mobile Marketing DM Specialization 4 DM Specialization 5 DM Specialization 6 Value Added Course (VAC) MOOC Dissertation Contemporary Isuues in Strategic Management Social Media Marketing Paid Media Marketing Digital Marketing Analytics DM Specialization 10 DM Specialization 11 DM Specialization 12 Connecting Talent to Dream Careers At K.R. Mangalam University, our Integrated MBA in Digital Marketing, bolstered by the academic support of Imarticus Learning, distinguishes itself through robust industry connections and an exemplary placement track record. We take great pride in our collaborations with leading digital marketing agencies, multinational corporations, and innovative startups, which actively engage in our campus recruitment initiatives. Prestigious firms and renowned digital marketing players are regular participants in our placement sessions, drawn to the unique skill set our program cultivates. Career Options The Integrated MBA in Digital Marketing at K.R. Mangalam University, supported by Imarticus Learning, is a conduit to a diverse array of exciting career paths in the digital marketing and business sectors. Our graduates are equipped with a rich blend of skills and knowledge, making them ideal candidates for various professional roles within these dynamic fields. Below are five key career opportunities our program opens up, but it’s important to note that the possibilities extend much further: Financial Assistance K.R. Mangalam University partnered with the leading banks to help you to finance your dream course through Education Loan. You only have to start repaying one year after finishing your course or six months after you get a job. Sponsored MBA Degree 100% Sponsored MBA for Outstanding Undergraduates KRMU takes pride in nurturing the leaders of tomorrow. To honor and encourage academic excellence, we offer a distinctive sponsorship scheme: Exceptional undergraduates have the opportunity to pursue an MBA at KRMU with 100% sponsorship. This initiative is our commitment to investing in the bright minds that have demonstrated remarkable academic achievements during their undergraduate studies. Embark on an MBA journey without financial constraints and unlock your full potential. At KRMU, we provide more than just an education; we offer a pathway to excellence and success in the business world. Seize this opportunity to transform your academic prowess into a thriving career. Frequently Asked Questions Commence Your Journey
in 6 Simple Steps in 6 Simple Steps Start your Application Complete payment and submit Pay the required Application Fee Take an entrance test K.R. Mangalam University Entrance Examination (KREE) Appear for interaction Attend our Faculty-Led Interview. Get the admission offer You will receive the offer letter after the successful interaction Get Enrolled Be prepared to embark on your journey

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