By Power Digital and Voyage SMS
Conversion ⚡, much like texting itself, isn’t a one-way street.
Marketers know that it often takes several forms and occurrences of messaging to convert a lead into a buyer. Growth channels like SMS 📈 have extended the reach of eCommerce campaigns, but they haven’t changed this fact.
Similarly, while the open rates (as high as 98%, to email’s 15%) and click through rates (19% to email’s 2%) for SMS are excellent 📲🙌, even the first click after a blast or drip campaign doesn’t necessarily lead right away to a sale.
But there’s a way to quickly close this gap, through innovations 💡 in SMS eCommerce.
Next-Level SMS Engagement for Greater Loyalty and Revenue
Adding SMS to brand marketing channels will help (a lot) as an additional, hyper-targeted touchpoint, but it alone won’t transform an eCommerce sales pipeline.
But what if brands could engage in a dialogue with customers in a smarter, more direct way?
That’s why we’ve built Live Conversions ⚡ into Voyage SMS, to empower brands to interact 1-to-1 with customers where they are – and level-up SMS engagement and drip campaigns.
With Live Conversions, SMS blasts become SMS chats with brand customers.
Highlight the Human in SMS eCommerce to Outperform the Competition
With Live Conversions, brands can:
This level of customer interaction is amazingly powerful but it takes attention and an expert touch. Voyage SMS offers Live Conversions as a service, to help our clients maximize the power of the tool. But brands can also take a DIY approach, with our knowledge base at their disposal.
How it Works: Deeper Segmentation
Live Conversions ⚡ takes segmentation and execution to the next level.
As an example, with Live Conversions, SMS marketers can:
Other powerful features include search and customer info 🗂️, so brands can come ready with key data.
In this way, customers get what they want 🕺, with brands operating on a personal level even as their campaigns proceed at scale 📈.
SMS eCommerce Will Continue to Evolve
Brands have really only just begun to leverage the full potential of SMS eCommerce. The 1-to-1 interactivity offered by services like Live Conversions ⚡is the next step in the evolution of this powerful channel – with more to come 😉.
About Voyage SMS
Voyage SMS is the next-gen message commerce platform. We empower brands to drive revenue and grow and engage community through SMS, including through innovative features like Live Conversions ⚡. today to start leveraging the highest-converting eCommerce technology on the market towards your sales goals.