Digital marketing has become a very important marketing approach that uses online channels and not only help big companies, but also it helps small and medium enterprises to achieve their business goals. Further, it helps to measure the performance of marketing initiatives so that a business can take corrective measures and reshape the marketing strategy. It makes imperative for all the marketers to become successful in digital marketing. In this regard, it is important for the digital marketers to organize its digital marketing strategy in a way, that it brings success to them. It can be done in different stages as follows:
Stage1: Prepare an SEO optimized and customer friendly website
A website for any business is the first web presence that can effectively represent the business. Hence, a website should be prepared with latest guidelines of the Google algorithms and user engaging contents with keywords that is searched by the visitors. It not only helps increase the search ranking of the website, but also it makes visitors find the useful content. It is the interaction that encourages visitors to submit the lead or call the business and make an inquiry. It all happens when a visitor reaches the website. Hence, it is very important to ready the SEO optimized website and make it available for the visitors.
Stage 2: Develop Social media marketing profile of the business and connect it to the website.
After launching a website, a digital marketer should, create social media profiles at different platforms such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram among the others. Here, digital marketer should prepare a calendar for posting content or status update on different profiles of business nature. It will attract the traffic to the social media profile and from here, the traffic can be sent to the website. On a similar note, a website should have links to the social media profiles and people coming to the website, should be guided to the social media profile. So, two-way communication is established and it is very helpful to create more leads. Besides, there are paid ad campaigns that can be run on these social media platforms such as Facebook, LinkedIn and Twitter. It can also be used to generate leads or higher traffic to the website. Here, digital marketers should pay attention to work selectively on some of the most popular social media platforms to get better results, rather managing profiles on so many platforms. It will help them do effective social media marketing as well.
Stage 3: Collect Emails and execute email marketing
Email marketing is one of the most cost-effective ways of doing digital marketing and it can also be done effectively by the digital marketers with little attention. For this, digital marketers should create a subscriber box in the website to help visitors submit their emails to get the interesting and useful content in their mailbox. Digital marketers can get the suitable plugin or widget from email marketing platform such as MailChimp and implement to the website. Further, digital marketer can also collect the email ids from the concerned website of similar nature who will be interested in the content. Afterwards, it is the email marketing platforms such as MailChimp or software applications such as Send blaster. Effective use of these free applications, helps digital marketers reach out to the audience and generate leads for the business.
So, digital marketers have many channels to choose from, to implement their digital marketing strategy and become successful. For this, they should learn digital marketing training effectively and build their knowledge with regular practice and updating themselves. Some of the channels discussed ate website development, SEO, social media marketing and email marketing. In the next article, some other digital marketing channels will be discussed to increase the success rate in digital marketing.