Most businesses today have an online presence. Thanks to the digital landscape we live in, digital marketing skills are becoming invaluable with each passing day.
So, if you’re planning to jumpstart your digital marketing career or advance your marketing career, here are the five best courses you can take.
Curated by Google trainers, this course teaches you the basics of digital marketing. Being Interactive Advertising Bureau (IAB) accredited, it’s free and has 26 different modules. Moreover, the course is power-packed with practical exercises and real-world examples that let you apply your newly learned digital marketing skills.
Google’s Fundamentals of Digital Marketing is best suited for beginners, and you shouldn’t take more than 40 hours to complete the entire course. Moreover, you can always take the time you need to complete this course because it is a self-paced one.
There’s more. You enjoy unlimited access to course material, and learn from video tutorials that are bite-sized and yet loaded with the right information.
Once you’ve learned the basics, you can test your skills with a quick quiz at the end. Google’s Fundamentals of Digital Marketing Course also comes with a professional certification.
To get the certification at the end of course completion, pass the final exam by answering 40 questions. Add the qualification to your CV and showcase your knowledge of the core concepts of digital marketing.
Content marketing is an indispensable part of business marketing strategy. If you believe that too, the time is right for you to learn some basic and advanced concepts surrounding SEO, PPC, affiliate marketing, social media marketing, and digital marketing.
With SEMrush’s Content Marketing Toolkit Course, you get the chance to learn from a company that’s behind one of the most successful digital marketing tools out there. What’s more is, the course registration is completely free, and you have the opportunity to earn a professional certification at the end.
Taught by industry experts, it has nine easy-to-follow video lessons and specially picked reading materials to help you dive deeper into digital marketing concepts and best practices. The Content Marketing Toolkit course also comes with a quiz that lets you test your skills at the end.
To get the certification, all you’ve to do is pass the SEMrush Content Marketing Toolkit Exam. If you already have mastery over SEMrush Content Marketing Toolkit, you can skip the educational part and take the exam directly. However, it is always a good idea to review and revise what you know.
Another incredible option to learn digital marketing is HubSpot Academy’s Digital Marketing Certification Course. Coming from one of the leading companies in the digital marketing industry, HubSpot’s training course will teach you how to become an effective digital marketer with an inbound-first mindset.
That mindset covers aspects like optimizing your website for search engines the right way, and creating an ads strategy that amplifies your business message to a wider audience. You can also learn how to create a non-paid strategy that helps you to build and grow a social media following.
With that being said, this course consists of nine lessons, 37 videos, and 11 quizzes. It spans over a total of four hours and covers everything from digital marketing core concepts to successful SEO strategies to paid search advertising hacks.
The first four modules of this course are Digital Marketing Fundamentals, Building a Content Creation Framework, How to Find the SEO Strategy that Fits Your Business, and Improving Website Performance.
While these cover all key concepts surrounding content creation, SEO basics, and organic social media skills, the next modules focus more on advertising and marketing analytics.
All you need to do to take this free course is sign up on HubSpot Academy and you can start learning. Don’t forget to take your professional certification at the end of the course.
Offered by Simplilearn, the Digital Marketing Specialist Course is ideal for mastering advanced digital marketing needs. With this course, you gain mastery over important areas such as email marketing, digital analytics, search engine optimization, social media, and more.
While all the courses before this provided free certification, Simplilearn’s Digital Marketing course comes with paid certification. This training course has a total of seven individual courses, and at the end of each course, you get a certification for completion. When you’re done with all the seven courses, you get the Master’s Certificate.
Co-created with Facebook, you get a free Facebook blueprint voucher worth $150 with this course. That’s not all! You also get to attend all the expert sessions by Facebook trainers and world-renowned experts like Dorie Clark, Shane Snow, and Mollie Spilman.
The course also comes power-packed with 45+ projects and real-world case studies from Harvard Business Publishing, Yahoo!, Mastercard, and more such popular names.
Provided by the University System of Maryland, this Professional Certificate in Digital Marketing is a paid self-paced course that fits right into your busy schedule and makes learning digital marketing simple, easy, and fun.
Suitable for beginners and advanced marketers alike, the course takes a total of four months to complete. You only have to commit four to six hours per week to this course, and you can drive your career forward effortlessly.
It has four modules, namely, Fundamentals of Digital Marketing, Digital Marketing Analytics, Online Advertising & Social Media, and Managing Customer Relationships.
This course teaches you to leverage SEO and SEM strategies including web analytics, machine learning, and AI/Big Data applications along with omnichannel marketing and attribution and marketing mix modelling.
It also helps you develop online advertising ecosystems social media data and big data analysis for better decision-making. All in all, this Professional Certificate in Digital Marketing provides the perfect launchpad for advancing your career in digital marketing.
Showcase Your Skills as You Ace Your Digital Marketing Skills
As all these digital marketing courses come with certification, you get the opportunity to add the certification to add leverage to your CV, find relevant jobs, or advance in your marketing career easily.
These downloadable and easy-to-share certifications stand as a testament to your mastery of digital marketing core principles, and best practices. The digital marketing landscape is always changing, so it’s never a bad idea to keep upskilling yourself.
Gargi is a writer, storyteller and researcher. She specializes in writing compelling content pieces on all things Internet for clients across countries and industries. She’s a Literature Post-Graduate with a Diploma in Editing & Publishing. Outside work, she hosts TEDx shows and Literature festivals. In an ideal world, she’s always a minute away from heading off to the mountains.
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