Digital Marketing has become such a saturated market that simply implementing the basics won’t get your business noticed anymore. The landscape of marketing is always changing, but one thing that won’t change is the need to boost your brand above your competitors. Luckily, we are here to give you the inside scoop on how to increase customer loyalty and raise brand awareness.
Reaching Hearts Through Cause Marketing
Social responsibility is typically understood as a consumer-driven expectation for businesses to show how they affect society. It’s important to show that your business isn’t just concerned with your paying customers and that it cares about society as a whole. “Cause” marketing is the perfect way to obtain positive media coverage and improve your overall public opinion. By actively participating in cause marketing you will build your brand awareness for your positive role in society. Doing this uses the same channels as product promotions but showcases your company in a different light. A survey shows that 88% of American consumers would buy a product from a company that is purpose-driven and is socially active.
Collaborative Content Speaks Volumes
Focusing on search engine optimization (SEO) alone is not enough anymore, your content needs to be versatile and span across multiple departments. Focusing on how an entire business runs, and just not one department, creates content that is more valuable to viewers. Content needs to be able to heighten customer experience and answer questions that compliment what they originally were trying to learn. If your content can answer customer questions, then it will be viewed as valuable. Valuable content ranks higher on Google and other search engines, which is a vital part of making your content visible. “63% of businesses biggest marketing challenge is generating traffic and leads.” This is exactly why visible content is so important in today’s digital age. If customers can find your content easily on Google, then your traffic and leads are going to increase greatly.
Aim Your Marketing Strategy Toward Customer Experience
People often ask, “what’s in it for me?” and, honestly, customers are no exception. If you’re trying to promote a new product or service, you need to be thinking about if it’s something your customers want, need, or if they’re fascinated by it. For example, Disney Parks is launching a new “Star Wars” themed park. Did customers really ‘need’ this new addition? No. Did they want it? Absolutely! The die-hard “Star Wars” fans are going to be so fascinated by this park that the tickets will sell themselves. Centering your strategy on these experiences, customer interactions and customer satisfaction, you can make powerful connections with your customers and strengthen your brand.
Develop a Loyal Customer Base Straight from Your Phone
Utilizing social media networks into your digital marketing strategy is the best way to develop loyal and reoccurring customers. LinkedIn is hands down the most effective platform when trying to deliver content that secures profitable audience engagement. LinkedIn has over 500 million users, and about 40% of members visit this social media network every single day. However, for overall brand awareness, Instagram and Facebook will be your primary platforms. There are over 2.38 billion monthly users actively on Facebook, and 400 million users post Instagram stories every day. Social media improves your business’s ability to answer questions and resolve issues for customers in a direct and timely manner. With our managed social media support, your networks will begin enhancing your brand awareness, customer loyalty, and client satisfaction.
Grab Viewers Attention by Implementing Video Marketing
Video content is a breath of fresh air after looking through pages of traditional content marketing. Video marketing stands out when compared to blogs, emails, and regular graphics on social media. Whether it’s Facebook videos, product promotions, a YouTube channel, or any other video forms, they are guaranteed to increase brand awareness and increase purchases. 55% of people consume video content thoroughly, which means they aren’t just glimpsing at the content – they are paying attention and absorbing the information. As the importance of video marketing grows, your business needs to be learning and testing out which video forms work best for your brand. Stay ahead of the curve, don’t just wait for the wave to hit.
Create Consistent Communication with Clients
Email usage increases your companies click-through rate, traffic, and customer relationships. If you’re looking to maximize your ROI, this is a sure-fire way to do so. The trick is— your email needs to offer information to your clients that is relevant and useful. No-one, no matter how loyal, wants to receive emails that have nothing to do with them or their interests. Whether you are promoting a product, offering an inside scoop, or just keeping consumers updated on what’s happening with your company, the email needs to be geared towards them. What can your business do for them? Your email subscribers are 75% more likely to click on an email that’s from a segmented campaign, than a non-segmented campaign. Not sure what a segmented campaign is? It’s the breaking down of a list of email subscribers based off of set criteria. These criteria’s can be anything from geographic location to purchase history. Our digital strategists will work with you to determine the best strategy for your email campaigns, based off of your unique goals.
Let Multi-channel Marketing Set You Apart
As we previously stated, social media, email, search engine optimization, and videos are all crucial to your marketing strategy. But we all know that marketing is constantly evolving, just like technology. To stand out from the crowd in your industry, try incorporating new channels into your current strategy.
- Press Releases
- Podcasts
- Chatbots and Virtual Assistants
- Smartphone Apps
- Live Chats
- SMS
Traditional marketing strategies are still a crucial part to your success, but times are constantly changing and your marketing techniques need to be up to date. As a creative communications agency, we know that thinking outside the box is what gets your business to the top! These new marketing capabilities are not meant to replace your current techniques, they are meant to compliment them. Omnichannel (multi-channel) marketing is critical for any B2C (business to consumer) business. Did you know that 70% of consumers use at least three channels to research a purchase before actually completing the purchase? Utilizing these resources is the best way to ensure that you’re providing a unique user experience (UX) for your customers.
We understand that all of these cutting-edge marketing strategies can be overwhelming but, we are here to help you navigate through the ever-changing waters of digital marketing. You don’t need to fully understand how all of these media strategies work, or how exactly they all come into play. What you do need to understand is that at HighClick, we want to provide you with the most comprehensive marketing strategy possible. By creating a customized marketing plan, we can help you increase your ROI, build brand loyalty, and keep your marketing techniques in line with the times.
Ready to see how we can bring your digital marketing plan up to speed? Let’s chat!