JOB TITLE: Digital Marketing Executive (SEO / PPC focus)
LOCATION: Llanishen, Cardiff
CONTRACT TYPE: Permanent
SALARY: Competitive, experience dependent.
THE JOB ROLE
Joining a dedicated digital marketing team, you will be responsible for primarily SEO. You will also be required to manage some paid digital advertising across social media platforms and Search Engines for a number of our clients.
The ideal candidate will have at least a minimum of two years’ experience managing SEO and digital advertising, in-house or as part of an agency.
RESPONSIBILITIES:
- Your focus will be SEO led – client SEO planning, strategy and management
- Monitoring sites on a daily, weekly & monthly basis and ensure that the SEO channel is achieving its targets for our clients.
- Take an active part in and contribute to the SEO work stream for clients with ownership for client accounts and items (e.g: by the creation and specification of an evolving backlog of items).
- Share initiatives, best practices and results
- Keep up to date with latest SEO trends
- Educates other areas of the business who indirectly impact SEO category performance
- Keyword research, keyword generation & input with content creation
- Search, video & display (PPC) advertising management (Google, Bing)
- Paid social media advertising – Facebook, Instagram, Pinterest, Twitter, YouTube and LinkedIn
ESSENTIAL:
- Minimum of two years’ experience in a digital marketing role, managing SEO activity
- Absolutely and infectiously passionate about SEO/SEM and Digital Marketing as a whole
- Analytical & creative mind-set with a strong ability for detail and problem solving
- Confident communicator with excellent writing and speaking skills
- Excellent time/task management skills
- Significant experience owning responsibilities
- Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight
- Seasoned at producing in-depth analysis and reporting on business KPIs
- Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple projects streams
DESIRABLE:
- Professional Certificate in Marketing and / or Marketing Degree
- Google qualifications
- Understanding of UX and website development
Think you’re a good fit? We’d love to hear from you. Email Charlotte on [email protected]
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