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Video content is also on the rise, with over 85% of internet users in the US watching online video content each month.
Why is conducting research important for digital marketing?
Conducting the research helps you understand the current state of digital marketing, the latest trends, and the biggest challenges facing digital marketers. This information can help you create effective campaigns that resonate with your target audience.
What are some tools that can be used to conduct digital marketing research?
There are several tools available, including analytics tools like Google Analytics, social listening tools like Hootsuite, and SEO tools like SEMrush or Ahrefs.
How can I conduct research on my competitors?
You can monitor their social media accounts and website, use SEO and social listening tools, and sign up for their email newsletters to see what kind of content they’re producing.
How can I conduct research on my target audience?
You can use surveys, interviews, data, and analytics, and look at social media conversations and online forums to gain a deeper understanding of your target audience.
How can I use data to inform my digital marketing strategy?
You can use analytics tools to track website traffic and other metrics, conduct A/B tests, and use customer relationship management software to track customer behavior and preferences.
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