Top 12 Digital Marketing Tools for SMEs

Top 12 Digital Marketing Tools for SMEs

So, you’ve got a business, you’ve got a product and you’ve got an audience–how do you make that all work online? Well, finding the right digital marketing tool is a great place to start. 

Whether you’re an aspiring marketer or a seasoned pro, there’s an app or platform out there for you. Across SEO, productivity and social media management, using the right tool will help you to find your feet faster and start taking bigger strides towards your business goals.

Below, we break down 12 of the most popular tools used in digital marketing, looking at key features, suitability and the costs involved.

These digital marketing tools let you peek behind search engine algorithms, giving you insight into what topics are trending and how you can stay on top of search results.

Topic Ranker Logo Topic Ranker

is a powerful SEO tool that identifies which keywords you should be targeting to see your content dominate the front page. It works by analysing search results, locating weaknesses within those results, and then pinpointing opportunities for keywords you can easily rank for.

source: Topic Ranker

To use it, you just input your website URL and specify your business’s niche. The tool then scrutinises related topics, revealing where issues like low-ranking sites, irrelevant title tags, readability concerns, word count deficiencies, and outdated content can be found on the search engine results page (SERP).

Target keywords

Pinpoint content keywords for easy ranking

Identify SERP weaknesses

Discover specific issues in search results

Optimise content

Improve your content based on current SERP weaknesses

Stay updated

Keep track of your own outdated SERP content

Advanced users and businesses

*per month, billed annually

SEMRush logoSEMRush

is an all-in-one platform that manages content marketing, competitor research, PPC (Pay-Per-Click) and social media marketing, all from a single location.

SEMRush Landing Page
source: SEMRush

However, SEMRush is still best known as a platform for SEO–and with good reason. Its core offering contains a suite of user-friendly SEO tools designed around boosting organic traffic to your sites.

Keyword research

Access over 25 billion keywords in 130 countries

Website audits

Conduct in-depth audits based on 130+ checks

Content Recommendations

Receive guidance to enhance your content and rankings

Competitor Analysis

Track and analyse competitor websites and strategies

Beginners and small teams
Agencies and mid-size businesses
Large agencies and enterprises

*per month, billed annually

Free Account

SEMrush offers a free account that lets you get a taste of its capabilities. While there are limitations, including fewer daily requests and keyword tracking, the free version will let you explore enough to know if its various tools align with your marketing requirements.


  • Access to basic tools
  • 10 requests to Analytics reports per day (compared to 3,000+ for Pro users and above)
  • Creation and management for one Project.
  • Position tracking of up to 10 keywords

Ahrefs favicon logo transparentahrefs

is a comprehensive SEO platform that has a big focus on accessibility. It equips you with essential SEO tools and then provides guidance for how you can best use them to get results.

ahrefs landing page

One of the key benefits of ahrefs is how it streamlines your SEO efforts through a single set of tools. Whether it’s competitor analysis, website optimisation, or tracking your search rankings, ahrefs puts the right tool in your hand to keep moving your marketing forward.

Site explorer

Dig deep into competitor strategies

Site audit

Ensure your website is optimised for success

Keywords explorer

Discover the search terms your customers want

Content explorer

Find new content ideas and linking opportunities

Rank tracker

Keep track of your SERP ranking progress

Small businesses and hobby projects
Freelance SEOs and marketing consultants
Lean, in-house marketing teams
Marketing agencies and enterprises

*per month, billed annually

Note: ahrefs typically does not provide discounts. Website owners can access limited free features of Site Explorer and Site Audit by signing up for ahrefs Webmaster Tools.

Meta Tags logoMeta Tags

is a free online tool for previewing how your content appears in search engine results and social media platforms. It lets you edit and experiment with your web content, and then see how it will be displayed on Google, Facebook, Twitter and more.

Meta Tags landing page
source: Meta Tags

It’s a versatile platform that allows you to debug and generate meta tag code for any website. You can easily upload images, customise title and description tags, and generate optimal character counts. Using Meta Tags you can make real-time edits and immediately see how your content will be seen across your digital marketing channels.

Drag & drop editor

Easy to use and no knowledge of coding required

Real-time previews

See how your content looks across all platforms, instantly


Meta Tags provides all of these handy features for free, making it an accessible tool for anyone looking to fine-tune their online content.

Successful digital marketing campaigns need to involve copywriters, designers, marketing strategists and more. They also need to be deployed quickly. The tools below are designed to help you set up efficient and well-managed workflows.

Trello logoTrello

Atlassian’s  is a flexible platform that “brings all your tasks, teammates, and tools together.”

Trello landing page
source: Trello

Whether you’re working solo or with a team, what Trello offers is a single space to keep track of every little thing that needs to be done–and who’s meant to be doing it.


Trello boards keep tasks organised, providing a clear view of progress


Create custom lists to organise tasks and track their stages


Represent tasks and ideas, holding all the information needed to get the job done

Small teams managing multiple projects
Teams requiring advanced project tracking and visualisation
Organisations with cross-team collaboration and robust security requirements

*per month, billed annually

**This plan has a minimum requirement of 50 users. Pricing may change depending on the number of users.

Slack logoSlack

has been a go-to productivity platform for years now. It combines no-code automation and AI to make knowledge sharing effortless. Its features offer a digital playground for teams to stay connected and engaged with their projects.

Slack landing page
source: Slack

With a library of 2,500+ apps and integrations, Slack is very likely to have the perfect answer to solve your workflow pain points. It promises to streamline your work, automate routine tasks, and keep the context in your communications.

Small teams aiming for improved collaboration
Scaling businesses looking to enhance productivity and maintain strong team connections
Enterprises with specific regulatory requirements and a need for powerful tools to facilitate growth

*per month, billed annually

ClickUp logoClickUp

is a comprehensive platform designed to manage tasks, workflows, and goals efficiently. It empowers collaboration through shared documents and enhances productivity with no-code automation.

Clickup landing page
source: ClickUp

ClickUp allows you to handle projects from start to finish, offering highly customisable dashboards to simplify your project planning.

*per month, billed annually

is a suite of cloud computing, software, productivity and collaboration tools developed and marketed by Google. It offers a range of targeted services that can be used to complete all kinds of tasks.

Google workspace landing page
source: Google Workspace


Gmail, Calendar, Chat, Meet


Drive, Docs, Sheets, Slides, Sites


Admin console, Vault, Cloud Search

Small to medium teams
medium to large teams

*per month, billed annually

Note: Business Starter, Business Standard, and Business Plus plans can accommodate up to 300 users. However, there are no minimum or maximum user limits for Enterprise plans. Google Workspace customers may have access to additional features for a limited promotional period.

In digital marketing, managing your social media presence is a whole separate challenge. Each platform has its own quirks, but there are tools out there that can simplify how you push out your content.

Hootsuite logoHootsuite

is a one-stop solution for managing all of your social media content. It allows you to schedule and publish content across multiple profiles, providing real-time tracking of performance metrics and highlighting your top-performing content.

Hootsuite landing page
source: Hootsuite

$99 per user (10 accounts)
Individuals and small teams
$249 for 3 users (20 accounts)
As quoted, starting at 5 users and 50 accounts

*per month, billed annually. Starts with a 30-day free trial.


is a digital marketing tool tailor-fit for your professional needs. It’s designed to give you faster audience growth, easier content scheduling and deeper analytic insights. It even helps you share your content on the right channels, recommending the best hashtags to pitch your content.

Buffer landing page
source: Buffer

Buffer provides guidance on when and what to publish to make your content stand out. With Buffer’s permission levels and approval workflows, teams can work autonomously, avoiding excessive micro-management.

Professionals using publishing analytics and engagement tools
Teams needing unlimited users, collaboration and reporting
$100 per 10 channels
Marketing agencies with multiple clients

*per month, billed annually.

Loomly logoLoomly

simplifies how you build your online brand. Its features help to expand your online reach through an easy-to-use social media management platform.

Loomly landing page
source: Loomly

Serving as a single platform for all your social media marketing requirements, Loomly saves time, enhances content quality and unlocks more effective collaboration. Using its simple content calendar, teams can schedule posts across all social media channels and keep all users in the loop.

$26 (2 Users, 10 Accounts)
Small teams and startups
$59 (6 Users, 20 Accounts)
Growing teams and mid-sized businesses
$129 (14 Users, 35 Accounts)
Marketing agencies with multiple clients
$269 (30 Users, 50 Accounts)
Large teams and enterprise-level users
Organisations requiring customised solutions

*per month, billed annually.

Note: Loomly offers a free trial period for users to explore and test its features.

Sprout social logoSprout Social

is a comprehensive social media management solution that aims to revolutionise how your business approaches social media.

Sprout social landing page
source: Sprout Social

It’s a unified platform that promises to empower your teams to derive real business value, strengthen market positioning and quickly drive revenue.

Price per additional user (USD)*

Note: Sprout Social offers a 30-day free trial for you to explore its full capabilities.

Which digital marketing tool is the right one for you?

We’ve looked over a range of options across all aspects of digital marketing, from SEO to project management to social media. 

Still, after all this, you might be left wondering: which tool is the right fit for my business? 

To answer this, you really need to think about your goals. Each tool can be a flashlight to shed light on the path ahead, but you still need to know where you’re going! Take your time, weigh your options and select the tools that align with your budget and your objectives. And, if you ever need any more guidance, there’s always a marketing expert at Spark who can talk you through your options!

The post Top 12 Digital Marketing Tools for SMEs appeared first on Spark Interact.

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