Daily News: Digital Marketing Predictions, Smart Speakers & Local Searches, Google’s Mobile Browse

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: SEO Least Popular Strategy for Enterprise Digital Marketers (July 24, 2018)
LSA Insider: “Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic.”

Top Digital Marketing Predictions for Local Brands (July 24, 2018)
LSA Insider: “Since you follow the digital marketing industry, you probably know that industry blogs are saturated with posts about top predictions and trends during December and January every year. During this wave of pontification last year, I remember thinking, “Why is this the only time of the year that anyone does this?””

Report: 36% have done ‘local search’ on smart speaker (July 23, 2018)
LSA Insider: “There are somewhere between 45 and 50 million smart speaker devices now in US homes, with some people owning multiple devices. Adoption is clearly starting to have an impact on the growth of other smart home tools and appliances.”

Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data (July 24, 2018)
Street Fight: “In a poll of 300 advertisers that buy or use audience data, data management platform Lotame found that 84% say the accuracy of the data is the most important factor in determining whether they’ll buy it and if they’ll buy more of it.”

U.S. National Ads Rise 5% In Q2, Digital Adds 12% (July 23, 2018)
MediaPost: “The U.S. national advertising market improved 5% in the second quarter of this year — with digital media registering another quarterly double-digit percentage gain, according to Standard Media Index.”

Google’s mobile search leads revenue, paid clicks up 58 percent (July 23, 2018)
Digiday: “Mobile search is still Google’s kingpin. For the second-quarter of 2018, Alphabet’s total revenue was $32.7 billion with mobile search leading the way. That’s up 26 percent from the year prior.”

Duda Certified by Local Search Association & Presented with Seal of Trust in Digital Marketing (July 20, 2018)
Duda: “To qualify for this certification, Duda passed a rigorous review of its sales and business operations and verified that the company engages in best practices as set forth in LSA’s Certification Standards.”

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