Kenyans continue to feel the pinch of tax increase after signing into law of the brand-new finance expense. Costs of products have skyrocketed while income remains stagnant. Some are even losing source of income due to layoffs as services restructure to endure hard economic times.Women who bear the
obligation of house management in many Kenyan households are most impacted. Women control 75% in consumer costs and are accountable for 80% of household buying. Ladies don’t go shopping only for themselves– they have their entire home in mind– and they are trying to squeeze in a lot with little time to do it in. They therefore need to find methods of saving money on the recurrent family shopping without additional stress of physical bargain hunting on everything.Most ladies believe going shopping through ecommerce conserves a lot
. Catherine, a mother of 3 kids says shopping online has helped her conserve practically 30 %of her month-to-month expenditures.” The one apparent benefit of doing your home shopping online is that there is no impulse buying, unlike going to a shopping center or supermarket. You order and spend for what is necessary and see all expenses in advance. No holding your breath at the till with every click”. Catherine is a full-time home supervisor surrounded by lots of obligation to keep the family going. “Carrying things is a thing of the past, who wishes to carry 10 bags into the boot and into your home in 2018 and I genuinely do not like queues and crowds? “Said Anne who remains in the outskirts of Nairobi and has a fulltime job.The continued development of ecommerce globally has seen leading players venture into the African market to promote growth and motivate development of local ecommerce platforms. Jack Ma, The creator of Alibaba Group check out to Kenya in 2017 and subsequent launch of USD 10 Million Netpreneur reward in 2028, a program designed to support African entrepreneurs produce services that deal with day-to-day challenges faced by Africans signifies good ideas to come. The program jointly managed by NAILAB a business incubator that focuses on the growth of ingenious innovation will drive the growth of digital economy and assistance local concepts that much better the life’s of Africans.When women store, convenience surpasses all else reveals the 2013 National Grocer’s Association-Supermarket Expert Consumer Panel Survey. This is supported Internationally, some of the Top motorists for women to utilize e commerce shopping are 39% to save time, 36% to conserve money, 27% to conserve driving and fuel expense and 15 %to purchase wholesale according to The Hartman Group, Inc., The Online Grocery Shopper Report. googletag.cmd.push( function () googletag.display (‘ div-gpt-ad-1502866324572-0’);); Heri online, an e-commerce platform that won the Stanchart Women In Technology 2017 seed fund has developed a community
a Great experience to the urban up and mobile busy customers. It is expected that more customers will adopt ecommerce as the Mode of shopping going forward.The author is the creator of Digitalk Africa Limited.
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