Mmojo Data Marketplace Launched (Part III)– GZ Consulting

Mmojo Data Manager Portfolio View

This is part III of my protection. Part 1 covered information enrichment and part II covered prospecting. My final blog covers Mmojo’s information partners and prices model.Both prospecting and published lists might be appended by means of the Mmojo information marketplace. While fundamental company firmographics are included with the subscription, additional information sets may be appended, some for a cost: Contacts: Contact Function, Level, Title, Email,

  • Direct Dial , Social Links. Accredited from multiple partners. Just Stirista has been divulged so far.Technographics: Aberdeen high-level budget figures, hardware counts(e.g. servers, laptops, printers), IT headcounts, set up innovation Extended Firmographics: Geolocation, Alternate Names, Parent Business, Phone Extended Address Data: Secondary
  • Addresses, Provider Paths, Census Data, Congressional Seat M&A Activity: X8 M&A Activity Index Score Business Category and GrowthIndicators Legal Entity Identifier (totally free)Public Company Financials: United States SEC (free)Taxpayer Data: Internal Revenue Service&by City or State(free)National [Medical] Service provider ID: CMS(totally free) Social Security Data by ZIP: United States SSA(totally free
  • )Premium information set descriptions are offered
  • which consist of the list protection rate, update frequency,
  • refresh duration( the length of time accredited without paying for
  • the record again), cost per record, fields, and column definitions.Unlike othercompanies which treat theircompany identifiers as proprietary, Mmojo will be open sourcing their ExC business identifiers. Presently, Dun & Bradstreet D-U-N-S Numbers function as the de facto international company identifier, however Mmojo will be challenging that status next year when they roll out global business profiles with open sourced ids.The ExC numbers also support list appends and merging. “As soon as added, users can see their contacts and associated contact analytics. The analytics allow Mmojo users to spot gaps by showing overall & variety of contacts, portion of companies with contacts, and the circulation of contacts by function and title, supplying key information intelligence to B2B and SMB sales and marketing companies.”CEO Hank Weghorst Members of the Austin-based Mmojo team consist of several previous members of the Avention product group including CEO Hank Weghorst, Chief Data Officer Brad Palmer, and CTO Ray Renteria. While there are some broad stroke similarities between the platforms, Avention never ever provided an information mart service.Mmojo does not yet offer marketing automation or CRM adapters, so marketers must submit and download CSV files between Mmojo and these other platforms.Mmojo is priced at$95 per

    • month with service charges for premium datasets. The base service consists of support for as much as 250,000 distinct companies under management, standard company and contact enrichment, and list prospecting. Credit card and ACH billing are supported. Premium data might be acquired in blocks of credits as follows:< img data-attachment-id=9966 data-permalink = data-orig-file= ""data-orig-size=839,418 data-comments-opened=1 data-image-meta ='"aperture":"0 ","credit": "","cam":" ","caption ":"", "created_timestamp ":"0", "copyright":"","focal_length": "0", "iso ":" 0","shutter_speed":"0","title ":"","orientation":" 0"'data-image-title=

      “Premium datasets are priced in a different way with contacts being 10 credits per record and technographics 16 credits per record.”data-image-description=”Premium datasets are priced differently with contacts being 10 credits per record and technographics 16 credits per record.” data-medium-file=”″data-large-file=”″src=”″alt=”Premium datasets are priced in a different way with contacts being 10 credits per record and technographics 16 credits per record.” > Premium datasets are priced in a different way with contacts being 10 credits per record and technographics 16 credits per record.Pricing varies by record type. For instance, Mmojo contacts are priced at 10 credits per record, however Aberdeen technographics are priced at 16 credits per record. Hence, Aberdeen appends are priced between$0.112 and$0.16 per record.Contracts might be canceled at any point.Mmojo tracks which records have been previously downloaded and does not charge again for a record if it is being downloaded within a refresh window(six months for the majority of suppliers). Users are just charged for premium data downloads.A Business service option is offered for companies requiring several seats, more than 250,000 handled records, or custom-made configurations.Mmojo is providing free ten-day trials. Trialers have view-only access to the tool and do not require to offer payment details throughout the trial. When lists are shared with non-users, they are likewise eligible for ten day trials.The service consists of a set of context sensitive help tools and videos. A customer forum is also offered for asking questions.This is one of the most mature product launches I have seen. The service includes a broad

      set of performance, tidy user interface,

      deep content collaborations, complete help and training tools, and a full press page. When discussing the item pre-launch with Weghorst, there was a clear product positioning and defined target audience sector. The service also provides special item

      pricing(hybrid subscription with premium information sets )and company models.

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